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Pages:
3 pages/≈825 words
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2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.K.)
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Topic:

How Principal Events in Whitbread PLC’s History Influenced its Mission, Vision, Goals, and Values

Essay Instructions:

Read the information provided on the company in ‘Materials’, ‘Part 1’.

Evaluate the way in which principal events in the company’s history might have influenced its vision, mission, values, goals and shaped the company’s strategy.

SOURCES to use : PLEASE ONLY USE THE BELOW SOURCES (MATERIALS for TMA1 and BOOK )

Guidance:

Part 1

In this part, you need to introduce the company and identify the businesses it participates in and evaluate ways in which principal events in the company’s history have influenced its current vision, mission, values, goals and shaped its strategy. (As a reminder, in Week 2 you performed similar activities, see: Section 7  (Book) and Section 8) (Book) (Lamborghini’s examples).

Furthermore, you are encouraged to discuss consistency and consonance across vision, mission, values and goals by applying relevant theory and concepts to the case company, as the latter is presented in Part 1 of the materials for this TMA. Week 2 can offer the theoretical background to your discussion. You can define key terms if used for the first time, but you don’t have to describe theoretical concepts. To see how you can apply theory to the case company, you may wish to use examples from Week 2 (see Sections 2 to 6) (Book) and you can frame your answer by using the examples in Section 7 and Section 8 (both Book)

Essay Sample Content Preview:


How Principal Events in Whitbread PLC’s History Influenced its Mission, Vision, Goals, and Values.
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
How Principal Events in Whitbread PLC’s History Influenced its Mission, Vision, Goals, and Values.
Introduction
Whitbread PLC is a renowned British multinational restaurant and hotel that was founded by Samuel Whitbread in 1742. Whitbread’s partners were Thomas and Godfrey Shewell. In 2000, Whitbread PLC sold its brewery business, Marriott Hotels, David Lloyd Leisure, Pizza Hut, and TGI Fridays. Indeed, it merged Premier Lodge Hotels and Travel Inn (Whitbread, 2022d). Currently, Premier Inn has over 820 hotels and more than 80,000 rooms across the United Kingdom (UK). The hotel serves approximately 5 million clients monthly. Due to its unique ownership operating model, Premier Inn has grown significantly faster than its competitors since it has consistently provided a superior customer experience. The paper focuses on how Whitbread PLC’s history might have influenced its mission, vision, goals, values, and shaped the firm’s strategy.
Definition of Key Terms
Vision: A strategic vision refers to an aspirational statement that an organization uses to show its desired future.
Mission: The mission shows what a company does and depicts its purpose without forgetting to include relevant principles.
Values: They are standards, beliefs, and core attributes that shape the culture of an organization (Hill et al., 2014).
Goals: They are quantifiable targets that a company aims to meet and which are aligned to a firm’s vision and mission.
Strategy: Strategies are initiatives that facilitate the performance of an organization, and which are influenced by factors present in the external environment (Nag et al., 2007).
Historical Overview of Whitbread PLC
Whitbread PLC’s current primary events are the expansion to German hospitality industry in 2016 and selling Costa to Coca Cola in 2019.

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