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Essay Available:
Pages:
4 pages/β‰ˆ1100 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 19.44
Topic:

Healthy Eats Inc.: Competition, Customer Psychographics, and Branding

Essay Instructions:

BRANDING AND INNOVATION IN MARKETING
Assignment Overview
**Complete this Module’s Case before the Session Long Project**
Competition, Customer Psychographics, and Branding
You identified the main target market in this Module’s Case and selected two types of social media to use for your business. Let’s delve into local competition, your buyer persona, and social media channels.
Session Long Project 1 Resources
Psychographic Segmentation Concepts for Effective Marketing Strategies (2022)
The Simple Guide to Competitive Analysis (2022)
How to Perform a Social Media Competitive Analysis: A Complete Guide (2022)
Lifestyle and Psychographics (2022)
Demographic Influences (2022)
Social Influences (2022)
SLP Assignment
Consumer and Competitive Analysis
The business analysis continues as we delve deeper into different attributes of the target consumer and the local competitive landscape and ecommerce players in the market.
Company Overview
Begin with a brief (one paragraph) overview of your business based on what was shared in the Module 1 discussion:
The company name.
Short description of what the business does.
Its location (city & state).
• Company slogan or tagline and logo.
The Consumer
Analyze your consumer based on Psychographic Segmentation Factors (Lifestyle, Attitudes and Values, Personality, Activities and Interests, Priorities and Motivations or Social Status. (Research Required) (1 page in length)
Create a Buyer Persona for Your Target Market (1/2 page)
Competitive Analysis
Analyze your local competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in?
Look at larger ecommerce companies as competition. (Research Required) (1 page in length)
Social Media Application
Set up 2 social media accounts (add your Logo and Slogan/Tagline) Include links. You will be adding to them in Module 2 discussion.
Make connections with website branding efforts discussed in Module 1 discussion. (1/2 page)
No quotations are permitted in this paper. Since you are engaging in research, be sure to cite and reference the sources in APA format. NOTE: failure to use research with accompanying citations to support content will result in reduced scoring “Level 2-Developing” across the grading rubric. This is a professional paper; not a personal one based on feelings. It must be written in the third person; this means words like “I”, “we”, and “you” are not appropriate.
SLP Assignment Expectations
Use the attached APA-formatted template (MKT501 SLP1 ) to create your submission.
The template is set up in APA 7: double-spacing, font, margins, headings, page breaks, APA help links.

Essay Sample Content Preview:

MKT501 SLP 1
Your Name
Trident University International
MKT501 Strategic Marketing
Due Date
MKT501 SLP 1
Starting a business is a complex process that needs one to determine the location, the target market and the marketing mix. Healthy Eats Inc. will be based in Portland, Oregon, serving organic, vegan, and gluten-free food. The startup company will likely face significant competition from other established cafes in the region and thus will need a proactive staff to make it competitive. Social media marketing will be one of the marketing tools for this startup venture.
Company Overview: Healthy Eats Inc
Healthy Eats Inc. is a food café located in Portland, Oregon. It specializes in providing its customers with various organic, vegan, and gluten-free food and beverages. Healthy Eats Inc is committed to providing a healthy and well-balanced lifestyle to the residents of Portland using high-quality, locally sourced ingredients. The company’s slogan is “Nourish Your Body, Nourish Your Life”, and its slogan is a stylized green leaf.
The Consumer
Portland is a great location for a business startup. Its unique nutritional culture makes it a fascinating destination for Healthy Eats Inc. Residents of Portland live a nutrition-cautious and eco-friendly lifestyle (Natsir, 2022). This means Healthy Eats Inc. must be cautious in its menu ingredients. The company will offer organic, vegan and gluten-free food that fits the lifestyle of residents of Portland, Oregon.
Portland is a socially progressive place with diversity and inclusion values. They are likely to welcome visitors and help them settle. Most residents share these attitudes and values and will likely visit a food café promoting the same. Healthy Eats Inc. will capitalize on this space and promote diversity and inclusion (Natsir, 2022). This will be reflected in company policies and human resources in promoting sustainability, fair trade and social justice.
Residents of Portland’s personality is rich in art culture. This is a sign of creativity and open minds for innovation. Healthy Eats Inc. will invest creativity and innovation in deciding the best food to sell to its customers (Natsir, 2022). The activities and interests of the Portland residents are also anchored on creativity and innovation. The residents here are enthusiasts of outdoor activities like hiking and biking. Based on this, Healthy Eats Inc. will provide a grab-and-go option and outside catering that will serve the interests of outdoor enthusiast customers.
Priorities and motivations of the people of Portland are anchored on the quality of services offered. The people here appreciate expresso drinks prepared using locally sourced and sustainably grown coffee beans, a principle Healthy Eats Inc. is built on (Natsir, 2022). Additionally, Portland residents are people from diverse populations, income levels, and social statuses. Healthy Eats Inc. will provide affordable food serving everyone regardless of social status. Therefore, the company knows the individual characteristics of its customers and will customize its services to serve all the customers efficiently.
Create a Buyer Persona for Your Target Market
Jane Blitz is a 36-year-old owne...
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