Growth Possibilities for the Takeaway Industry

Growth Possibilities for the Takeaway Industry
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Growth Possibilities for the Takeaway Industry
The rapid advancement of technology has significantly contributed to the rise and growth of the food takeaway business. Currently, the number of people with electronic devices and Internet connectivity has been increasing internationally. The common gadgets are smartphones, tablets, and computers. As such, it has become easier and more convenient for individuals to order products and services on the web. The paper focuses on the growth possibilities for the takeaway industry.
Takeaway means purchasing products on the web and getting them delivered to an individual’s doorstep. For instance, food takeaway has become a common thing where people are ordering their favorite meals from drive-ins or restaurants via apps or websites, and the delivery is done to the buyer’s preferred location. A good example of a food delivery app is Fantuan Delivery. The takeaway food concept has been enhanced by the change of individuals’ eating habits and lifestyles. For example, some people have busy schedules and do not want to waste time going to restaurants. Others prefer takeaway food to avoid wasting time due to traffic congestion. In that light, online food delivery apps are expected to expand due to the convenience they provide to customers (Hirschberg et al., 2016). Individuals using these platforms can choose a broad range of products by tapping on their smartphones and getting what they have ordered delivered to their respective locations within a short period.
In the last few decades, food delivery was largely limited to pizza and burgers. However, today, many types of food can be ordered online and delivered to buyers. Based on a 2021 McKinsey & Company report, the food delivery industry has significantly grown, and the global market is worth over $150 billion (Ahuja et al., 2021). The COVID-19 pandemic accelerated the growth of the takeaway business due to physical distancing and lockdown requirements, which were meant to control the spread of the disease. As such, the food-delivery ecosystem has been expanding and apps, such as Fantuan Delivery, are user-friendly and enable individuals to choose their favorite meals ...