Effectivity of Etsy Brand's Online Campaigns

Etsy
Name
Course Name, Course Code
Department, University
Tutor
Etsy
Etsy is an online marketplace where small businesses get an opportunity to sell their vintage goods and handcrafted materials. The company started in 2005 and has had a successful streak since then. This paper reviews the name, logo, images, text, color, and type. The paper also examines Etsy's brand and tries to look at the experience they are trying to create.
Etsy's simplicity and artistic nature are revealed by combining the company's name, logo, images, text, color, and type. The simplicity of the company is revealed when they use a basic logotype with the simplest logo font. The company uses the orange color to write their name in the logo. Orange in business portrays friendliness and approachability, so with the company using it in their logo, we get the message they are trying to communicate. The company uses the traditional format in writing their name by being grammatically correct in the logo since the first letter in their name begins with a capital letter, and the rest are small letters. Th...