Google Company

Google
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Google Company
Every other household that has had the pleasure of browsing through the internet has also come across the world renowned search engine called Google.com, making it a household name. This is a company that makes billions of dollars from the clicks that people make over the internet as they consume content on the favorite websites or basically crating content for the internet.Initially the company founders Sergey Brin and Larry Page came up with the BackRub search engine, which would use links to formulate the various levels of importance of the various webpages that were found on the internet at the time(Google.com, 2015). This was back in the year, 1996, a year after the founder met in university at Stanford(Google.com, 2015). Today the company offers a myriad of products and services all of which are technology driven and quite competitive in the industry. Other than the search services through the search engine, they also offer cloud computing, softwares such Chrome OS, mailing services , electronic devices such as Nexus phones and tablets and most importantly advertising across the globe over the internet. Although the first public offering was made in 2004, the company was incorporated in 1998 as a privately company(Google.com, 2015).With its headquarters located in Mountain View, California, today the prime mission of the company is to organize all the world information and make it easily accessible.
Legal environment
Like most international companies, the legal environment is constantly active with law suits from all sorts of people, countries and organization. In the recent past, the company has come under much pressure coming from legal quarters(Arthur, 2013). Much of the issues have revolved around privacy violations and copyright especially related to the Street View and Library program(Eruptingmind.com, 2015).Some of the other issues have come from the search caches and some of the videos that have been uploaded on You Tube. Some European nations among them Italy, Germany, Spain, Netherlands and the UK have recently cited that, Google has been prey on some of its businesses using its monopoly and violating the Data Protection Act. There aresuggestions to bar Google from operating in Europe, a move that would see the company image dented a great deal considering that it takes more than 95% of European searches.Policies in the European market are much more strict and fragmented that those in the US and thus the tussle. As Google plans to expand even further, it is bound to face more intricate legal battles locally and internationally(Arthur, 2013).
Social environment
Being a multinational company, the company serves diverse societies and cultures across the globe. In most of the developed nations, sharing information is quite high relative to the high and reliable internet connection in most of the nations(Eruptingmind.com, 2015). Social media websites have also developed the need to increase the traffic in most countries as more people join internationally. Research also drives the use of the search engine through the various databases that exist and are accessible to the students, corporates and scholars across the globe(Ben Morrow, 2008...