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1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Globus Presentation

Essay Instructions:

answer the question 6-9
1. State your vision, mission, goals and objectives that governed your yearly (i.e., weekly) decision-making in the Glo-Bus exercise;
2. Discuss your overall strategy(ies) for Glo-Bus – e.g., low cost (how?), differentiation (how?), focus;
3. What were the strengths and weaknesses of your Glo-Bus company?
4. What were the opportunities and threats you foresaw to your Glo-Bus
company?”
5. What were the “things” you looked for (e.g., data analysis) first in deciding what changes you would make in the subsequent “year(s)” (i.e., week[s])?
6. What were the “things” you looked for second, third, fourth, etc.;
7. Were there differences in your approaches to the “camera” product and the “drone” product?
8. How did the Glo-Bus exercise prepare you for the “real world”?
9. Should Glo-Bus be a continuing part of the SABU 4441 course?

Essay Sample Content Preview:

Globus Presentation
Student's Name
Institution
Instructor's Name
Date
Globus Presentation
1. Vision, mission, goals and objectives.
Become a global leader for digital cameras. Meet diversified client’s needs. Introduce new models, restyle camera bodies and upgrade internal camera software. Fulfill expectations of both clients and investors, focusing on excellent corporate governance and implementing activities that promote social sustainability.
2. Overall strategy for Glo-Bus
One of the company`s overall strategy is the use of a cost-leadership strategy. The strategy will help in achieving lower costs than our competitor, gain competitive advantage and expand our customer base.
3. Strengths and weaknesses
Strengths:
Tech support in Europe and Africa, advertising budget in Asia-Pacific
Weaknesses:
High labor costs and low operating profits
4. Opportunities and threats
Opportunities:
Increase advertising budget
Improve tech support
Incise market share
Threats:
Pricing pressure from competitions
Exchange rates
5. Things to look for first in deciding what changes to make in the subsequent years
In the next few years, we look forward to increasing advertising, differentiat...
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