Enterprise Proposal for Dairy and Experiences

Enterprise Proposal
Student's Name
Department, Institutional Affiliation
Course Code, Course Title
Instructor's Name
Due Date
I. Executive Summary
Our company, Dairy and Experiences, is one to offer a range of high-quality dairy products crafted with a commitment to excellence. We understand that everyone has unique tastes and dietary preferences, so we offer a diverse range of flavors and varieties to meet individual needs. In addition to our exceptional products, we go out of our way to create an unforgettable farm experience for our customer base, who are focused on family and loved ones' connections, while Immersing them in the fascinating sights, sounds and aromas as they explore the feeding process of our contented cows, and witness the meticulous craftsmanship that goes into every product we produce. Our goal is to promote a deep understanding of sustainable agriculture and its essential role in our lives. By demonstrating the farm-to-table process, we inspire our customers to make informed choices and embrace the benefits of organic, locally sourced food. This is important for a customer base that values their food's quality and nutritional value and can trust our products and know where they come from. Our portfolio of products and services is innovative and unique in the marketplace. The success of our multi-channel approach relies on understanding the associated costs and investments required for each channel. In addition, we will examine the funnel stages and their implications to guide our customer acquisition efforts. We will maintain an engaging, informative, and visually appealing online presence to capture and retain our customer interest. Finally, in the retention stage, we focus on customer satisfaction, product quality, and ongoing engagement by personalizing communication, loyalty programs, and active social media interactions to nurture customer relationships and encourage repeat purchases.
II. Business Model Canvas Sections
A. Customers
Target Market
Based on our validation efforts, we have identified that our target customer segment primarily consists of the millennial generation. They are enthusiastic about exploring new and unique experiences. According to market research data, millennials make up 56% of campers (CAMPING INDUSTRY STATISTICS & TRENDS, 2021-2022). As the largest generation in the workforce, millennials have a significant impact on the economy and possess the autonomy to make their own purchasing decisions and pursue personalized products. Additionally, some millennials receive support from their parents, allowing them the financial capability to pursue what they desire. In this context, millennial customers are more willing to invest a higher amount for trying out new and exciting ventures.
Based on our survey findings, our target market can be divided into three categories: health-conscious individuals, outdoor enthusiasts, and families who value a fulfilling lifestyle. Our primary target audience consists of individuals who prioritize a healthy lifestyle and seek natural and organic food options(Figure 4). They place significant importance on nutritional value, food safety, and sustainability, and are willing to invest in products that align with their...