Direct Marketing

Direct Marketing Post
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Direct Marketing Post
Direct marketing refers to an interactive advertising approach where companies directly connect with consumers via different media such as calls, emails, text messages, and chat messengers on websites. It enables the firm to target and reach customers without spending large amounts of money (Valens et al., 2020). Direct marketing supports good marketing relationships with customers by personalizing the messages. It helps communicate directly to the customer instead of the entire market, thus cultivating relationships between the company and its customers (Ogden & Ogden, 2014). In addition, through personalizing marketing messages, direct marketing appeals to the customers’ emotions as they feel that industries are genuinely concerned about their welfare by customizing their offers, thus developing good relationships. Lastly, direct marketing supports relationship marketing by generating frequency. For example, online direct marketing helps reach the consumer routinely, which cultivates long-term relationships
According to Valens et al. (2020), direct marketing enables an ente...