Direct Marketing Strategy and Transformational Leadership for Small Startup

Market Planning and Leadership
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Market Planning and Leadership
I would use a direct marketing strategy for my consulting business because it is a small startup. Small-sized consulting firms typically use direct marketing strategies. Direct marketing includes systematic cold contacts, cold calls, and follow-up of cold contacts. Regarding systematic cold contacts, I would write to prospective customers to get their attention, develop interest, show credibility, and demonstrate benefits. I would use cold calling to provide business solutions, targeting various potential clients rather than specific ones. Follow-up is the last step of direct marketing, and it would be necessary if I did not get an answer from visits or cold calls. The direct marketing strategy would help convince interested clients to work with us. In order to understand the small businesses’ struggles, attitudes, and customer relationships, I would employ behavioral segmentation. The goals would be to establish behavioral characteristics that would influence their buy-in. It is importan...