Consulting Proposal: Market Environment Faced by Tesla

Overview: Your group is a consultancy preparing a proposal for a client company. This assessment represents not only a good opportunity to integrate concepts/theories you have learned throughout the semester, but also a good exam preparation and revision. You will work once again in the same group to complete this assessment.

The task: Each group will need to select an organization that has invited your consultancy to prepare a consulting proposal that addresses an issue identified and discussed in preliminary meetings.

1. Client: the client for your Consulting Proposal is a REAL organization (ideally one you’ve chosen for the poster presentation assignment). For this organization you’ll identify an issue of strategic importance (any internal or external issue that will have a major effect on the organization’s survival or success in the future). To identify this issue you can consult the organization’s annual reports, press releases, or materials from industry associations or market leaders in that industry.
2. Structure: this includes:
   1.   A one-page Executive Summary
   2.   a concise overview of the market environment faced by the organization which includes an overview of key market drivers, and significant areas of change.
   3.  a description of the identified key issue/s that is/are the subject of your consulting proposal. This should include your own research on these issues that demonstrates the level of preparedness supporting your consultancy’s proposal.
   4. an overview of your proposed consulting approach (what is the direction you advise the organization to take?), including your proposed methodology.
   5. an argument supporting the use of your proposed methodology, including specific recommended tools. This should include the consulting tool that your group has selected and already presented on. You may apply multiple tools and approaches in your proposal.
   6.  a risk analysis of your proposed methodology.
   7. In your consulting proposal, make sure that you select and use relevant theories and readings we have covered up to Week 10 – make sure that these are relevant to your consulting proposal – not all theory needs to be included!
   8. You will also need to use quality secondary data to support your analysis using a proper citation for all external data, articles and other sources you use. If a particular fact is critical to your argument, please see if you can triangulate this fact by finding a second source. Every source, every idea, and every theory that is not your own MUST be cited (including lecture notes: Lecturer, Lecture Number, Date).