Porsche AG Company: Promotional and Advertising Strategies

Promotional and Advertising Strategies
Student’s Name
Business and Marketing
University Affiliation
Promotional and Advertising Strategies
The Porsche AG Company is a motorsport company. It manufactures and sells vehicles of the brand Porsche and has developed a considerable range of high grade and high-performance cars. Ford Motor company, on the other hand, is an automaker and has developed its brands as a company that mass produces vehicles, practicing large- scale manufacture and large-scale management of machinery and industrial force that uses moving assembly lines. These two companies have been ranked the fourth and fifth in motor vehicle annual sales in terms of returns. These two companies have shown resilience in terms of economic stability. The markets for motor vehicles has been shifting in recent years, and this has hit hard on sales volumes for the two companies, but they both managed to make admirable margins for the years with lower sales. Their strategies on the fields of both production and marketing make these two companies enjoy the ability to introduce new brands to the market every now and then, and still survive competing automobile firms offering different brands – that in other markets would be expected to topple these two giants (Cravens & Piercy, 2008).
The Porsche AG company employs specifically modeled promotional strategy that is designed to attract the high- income market, which is somewhat compelled to spend big on Porsche vehicles. Porsche cars have been associated with flashy lifestyle, as is the norm- this brand promotion strategy is enforced by the use of these cars in movies and music videos, where the vehicles are associated with success. The company prides itself with producing vehicles ‘for those who are worth’. This company’s vehicles are branded as ‘fast, high-performance machines’, and this is an admiration for many car lovers- with...