The Candy industry. Business & Marketing Assignment.

The Candy Industry
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The Candy Industry
The candy industry is one of the most competitive industries in the world today. However, equal competition within this industry is not possible because candies are associated with their brand names. Companies whose brands have been prominent in the market for decades have always held a higher market share than other companies. This makes it even harder for emerging companies to succeed in this industry.
Currently, the leading segment of the candy industry is the chocolate segment. This segment makes more than $20 billion in sales every year. Of the companies specializing in this segment, only a few are well established within the market. Also, they contribute the largest share of these annual sales. In America, for instance, Mars Wrigl...