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Pages:
4 pages/≈1100 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

Business Ethics: A Case of Google LLC

Essay Instructions:

I am attaching detailed information regarding the requirements for your final paper here. Final Paper Fall 2022.docx
You have been assigned, at a specific company. You must write your paper on this company. Please prepare and submit an individual analytical paper according to the details in the attached Word document.
and Knowledge only covers chapter1-8 and chapter10

Prompt

You will be assigned, at random, a specific company. You must write your paper on this company. Prepare and submit an individual analytical paper that achieves the following: 

1. Provide a brief introduction of the organization, including its industry or line of business, and product or service. Assume that the reader does not know this business. 

2. Research the situation summarized below regarding the organization’s ethical failure. Offer a brief explanation of what happened, and your thoughts on the cause(s) of this ethical failure.

3. Imagine that due to this situation, the CEO and board of this company decide to transform from an economic model toward a stakeholder or integrative model of corporate social responsibility. They ask you to provide an executive summary of which model the company should use, and what this new direction might look like.

Some questions you should answer include: 

a. Which CSR model more appropriately fits the business’s mission and values?

b. Are there stakeholders on whom the business should focus in this new direction?

c. Which ethical philosophical frameworks do you believe should guide the business leaders? Why?

d. Identify a potential program, activity or strategy that the business should take up in advancing this new direction.

 e. How would this new direction reflect upon and/or address the ethical failure(s) discussed above? 
Other Requirements

You must include, at the top of your paper, your name, the word count, and a creative title.

In your analysis, you may use any quality sources you believe are relevant. However, you must consider and reflect upon the article provided below and at least three of the following:

“Business Roundtable Redefines the Purpose of a Corporation to Promote an Economy that Serves All Americans”. Announcement available at: https://www.businessroundtable.org/business-roundtable-redefines-the-purpose-of-a-corporation-to-promote-an-economy-that-serves-all-americans 

The UN Global Compact’s Ten Principles for Business. See https://www.unglobalcompact.org/. (*check to see if your company is a signatory to the Global Compact)

Friedman, Milton. "A Friedman Doctrine - The Social Responsibility of Business is to Increase its Profits." New York Times, September 13, 1970.

NYT Dealbook. "Greed is Good, Except When It's Bad." New York Times, September 13, 2020. Available at https://www.nytimes.com/2020/09/13/business/dealbook/milton-friedman-essay-anniversary.html (be sure to refer to the specific author whose opinion you are discussing)

The United Nations Universal Declaration of Human Rights. Available at https://www.un.org/en/about-us/universal-declaration-of-human-rights 

Carr, Albert Z. “Is Business Bluffing Ethical?” Harvard Business Review, January 1968. Available at: https://hbr.org/1968/01/is-business-bluffing-ethical  You may not use quotes from any sources. Summarize whatever you believe the source is saying and why it relates to your point. Be sure that your summary reference accurately reflects the source’s point.

Your word count must be 900 - 1200 words, inclusive of all in-text citations but exclusive of your Works Cited. All sources of external information (i.e., any information you obtained from sources besides your own brain) must be cited both in the text and in your Works Cited. 

Include a Works Cited list, in proper APA format, at the end of your paper. While you must use a minimum number of four sources, five to seven sources are suggested to ensure a thoughtful and supported paper.

Papers must be submitted via Canvas in PDF or Word format, using TurnItIn. Papers are due on the date and time stated on Canvas. I will not accept papers after they are more than 4 days late without a legitimate, documented excuse. If you have any concerns about internet or computer problems, you may wish to submit your paper early to ensure it is successfully submitted. You will be given 2 attempts; I will only review the latest attempt. All the criteria and requirements in the Syllabus regarding written assignments (clarity of writing, proofreading, professionalism, page limits, etc.) must be followed and, as always, all Rutgers academic integrity rules will be enforced. You may use websites and services that assist you in improving the quality of your writing (e.g., Writing Center, Grammarly.com). You may not use websites and services that will write papers for you, conduct research for you, or give you other students’ papers to use. Grading: 300 points possible (30% of your final grade)• Quality and thoughtfulness of substantive information and ideas: 60 points• Overall quality of writing, including accurate and appropriate use of sources: 40 points• Refer to rubric in the syllabusAssigned Companies(The number corresponds to your group number in Canvas / People / Final Paper)NOTE: This is an INDIVIDUAL assignment – not a group assignment! The number below and in Canvas indicates for which company I expect to receive your individual analysis. 1. Alphabet (Google) – antitrust activities resulted in European Union fine (see https://www.reuters.com/technology/eu-court-upholds-eu-antitrust-ruling-against-google-2021-11-10/) 

Essay Sample Content Preview:

Business Ethics: A Case of Google LLC
Student Name
Institutional Affiliation
Instructor
Date
Google LLC is a multinational technology organization based in the United States. The firm's products and services focus on search engine technology, cloud computing, online advertising, software, quantum computing, artificial intelligence, and e-commerce. Economists view the enterprise as one of the most valuable and powerful brands worldwide. This perception is attributable to its market dominance, as well as technological and data collection prowess in using artificial intelligence. Google LLC was founded in 1998 by Sergey Brin and Larry Page while completing their PhD. The founders' innovative traits contributed to the organization's rapid growth.
Despite its development and dominance in the tech sector, Google is a victim of ethical failure. This issue can be traced to a recent European Union fine that resulted from the firm's antitrust violation within the online advertising segment. The penalty of 1.5 billion euros is one among several charges incurred by the organization. The move by the EU portrays the region as the most aggressive watchdog. However, experts like Hughes (2020) argue that the position of the Union is essential, especially for companies like Google that continue to grow their foothold in the global economy.
For instance, the Union defended its move by providing evidence of how Google imposed unfair conditions on organizations with Google's search bar on their websites (Friedman, 1970). The EU noted that the company focused on throttling competition by reducing market choice and diversity. The Union also claimed that Google's main objective was to bolster android operating systems while promoting monopoly. The fines showcase the EU as an influential institution in controlling such big firms and supporting small technology players (Business Roundtable, 2019). As much as Google argues in favor of its vital role in helping businesses in the region, a court decision supported the EU's move due to the duration of the infringement and the gravity of the matter.
Moreover, a study by Hughes (2020) revealed that Google does not acknowledge the faults of its actions. The scholars support this claim by highlighting the firm's argument in defense of the fine. The organization narrated that it offers open-source and free android that supports low-cost smartphones, creating an edge against competitors. During the court proceedings, the company defended itself, suggesting that illegalizing the marketing practices would eliminate Google's mobile operating system as the most popular in the market (Friedman, 1970).
The company encountered more than three fines between 2017 and 2019. These charges within a short period reveal Google's unethical behavior and willingness to dominate the market at all costs. The antitrust allegations rooted in the firm's anti-competitive practices spark adverse outcomes for both consumers and the competition (The United Nations Universal Declaration of Human Rights, n.d). These practices refer to Google's policy to eliminate competitors from search results in advertising markets and general searches.
According to Hughes's (2020) analysis of the Department of Justice claims, the ant...
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