Build A Social And Responsible Market Research

How to achieve corporate social responsibility
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How to achieve corporate social responsibility
Introduction
Arguably the issue bout business ethics and socially responsible marketing programs have brought a big debate. Scholars argue that that social responsibility is when a company/organisation is concerned with the society, people or the environment which surrounds the area in which they operate (Križanová, & Gajanová, 2016). Businesspeople should always make sure that they show the surrounding a little respect because without the respect the company can fail. Socially responsible marketing in its most basic form can be described as when makes moral actions that positively impact the stakeholders with the inclusion of the employees, customers and the surrounding community. The primary objective of marketers in this sense is to package and communicate the decisions of the company in a way which they will positively impact the communities where they interact. It is important to note that the consumers have the bargaining power whereby they can decide on which company will succeed or fail and it is for this reason that marketers should concentrate on devising strategies which impact them positively. Additionally, the surrounding community where an organisation operates has a say in its success. It is important to remember them when making decisions. Although social responsibility has been termed as a positive concept, most firms have embraced it with the expectations of indirect long-term benefits. This paper will deliberate on how companies can create and adopt ethical and socially responsible marketing programs. It will additionally show the importance of social responsibilities and the effects they can have on an organisation
Methodology
For the purpose of this paper, journalistic articles found online were exerted. The articles were chosen via filtering online articles which provided information on the topic but chose the articles which contained the most significant information. It is from these articles that the reader can see the impact that business ethics and social responsibility have on the society. Online libraries with the help of economic books also played a great role in the construction of this paper.
Examples of social responsibility, how they can be adopted and their importance
Voluntary hazard elimination
This is where companies are involved in the process of eliminating any production process which may cause harm to the general public whether they are required by the law or not(Tyagi, Kumar, & Kumar, 2014).. A good example is where an organisation can introduce a hazard control program that reduces people’s exposure to hazardous material either through education or creating awareness. Creating awareness involves the creating of programs that will shed light on the effects of certain products. Another instance can be when a firm that is involved in the production of chemicals creates a guide on the type of attire or protective gear that employees should use when working. According to a recently concluded research, one of the keys to the success of any organisation is showing the employees that they are special and making them feel ...