Brewery that makes beers Business & Marketing Essay

XYZ Breweries Business Plan
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Executive Summary
XYZ Breweries is one of the companies that deal with the sale and distribution of beer products in Troy, Michigan. The management is determined that the company will expand its operations in the entire by offering high-quality products. We anticipate that every procedure, policy, and the process will enhance the flexibility of the whole company from the concept of products to their dispatch. For that reason, all the departments, marketing, and manufacturing will have to work collaboratively for the organization to realize its full potential. The manufacturing department will be a strategic weapon towards the attainment of set objectives. Equally, our marketing goal will be ensuring that customers understand the needs that the available products can fulfill, thus creating the necessity to provide them with all the relevant information. Notably, we will formulate a market penetration strategy that will ensure every stakeholder recognizes the value of our products. One of the core business strategies will be offering quality brew based on customer needs.
Table of ContentsIndustry, Customer, and Competitor Analysis 4Company and Product Description 4Marketing Plan 5Operations Plan 6Development Plan 7Critical Risks 7Offering…………………………………………………………...………………………………8Financial Plan ……………………………………………………………………………………8
XYZ Breweries Business Plan
Industry, Customer, and Competitor Analysis
Michigan has a total of 700 microbreweries that provide a wide range of specialty and craft beer products. According to Garavaglia and Swinnen (2017), the brewery industry generates a total of $19 million while providing job opportunities to more than 40,000 individuals. According to statistics, the microbrewery segment in the state accounts for 20% of payrolls and aggregate revenues yearly. The working class, who appreciate high-quality traditional beers and corporate level, will be the main target customers for the company. While the working class will range from miners, such as administrative personnel, the corporate level will involve the managers who put aside their level after work and enjoy high-quality traditional beers that are easily accessible in urban areas of Troy, Michigan. One of the common bonds will be to enjoy high-quality traditional liquor that can fulfill their thirst. XYZ Breweries will pride itself based on competitive prices, high-quality standards, and changes in the market. Notably, we recognize that we need both tangible resources and intangible ones, such as management style, corporate culture, and customer relations (Bygrave & Zacharakis, 2009). We will use the elements to differentiate ourselves and have a competitive advantage over other close rivals in the market....