Brand Positioning and Differentiation Marketing Assignment

It has been said the the key to modern marketing is building the brand. To be valuable, a brand must have an identifiable position within its market spectrum and a clear differentiation for other brands that are also in (or adjacent to) that position. Another very current concept is the idea of each of us having a "Personal Brand."
The discussion for this week combines those two concepts. Do some research about personal brand and post your reaction to the value of it, your use of the concept (if any) up until now, your thoughts on building (or continuing to build) a personal brand, and your experiences with others in this area. Also of interest would be any ideas you pick up in your research about how to build an effective personal brand. The link below is a short video on the subject from the good folks at Harvard.
Harvard Business Review. Take Control of Your Personal Brand. (Links to an external site.)Links to an external site.
https://hbr(dot)org/video/2363457152001/take-control-of-your-personal-brand
Answer the prompt and respond to at least two of your peers' posts. You must make an initial post before you are able to view the posts of your peers and the post must be made before 11:59 pm Wednesday. Please review the Discussion guideline module in the course instructions .Grading is done in steps, as follows: Your initial post can earn a maximum of ten points, and each response post five points. There is a penalty of two points per day for late initial posts, and no credit for posts made after the week ends on Sunday at 11:59 pm.