Bower Buddies Business Plan

Change all reference of Richmond, Virginia to Ft. Lee, Virginia
Write a four to five (5) page paper in which you:
1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, “Our product is the fastest in its class for half the price.” Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company's mission statement and company introduction.
6. Use at least five (5) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your Company Name: Marketing Plan
Branding Strategy
(Thoroughly develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one (1) brand extension.) Simply highlight and retype over this information.
Brand Name
Enter your Brand Name Here, discuss why you chose this brand name, how it will align to your target market and your product.
Brand Logo
Enter your logo here ( it does not need to be very large), discuss why you chose this brand logo, how it will align to your target market and your product.
Slogan
Enter your slogan here, discuss why you chose this slogan, how it will align to your target market and your product.
Brand Extension
Enter your Brand Extension here, discuss why you chose this brand extension, how it will align to your target market and your product and why you chose it.
Overall Strategy
Enter your overall strategy including all of the previous headings in this section.
Marketing Strategy
(Thoroughly assemble a marketing strategy for your product, and thoroughly determined an appropriate time table to implement your plan). Thoroughly provided a rationale for your response..) Simply highlight and retype over this information.
Positioning Statement
(Thoroughly prepared a positioning statement. Thoroughly included a perceptual map that shows your company's position against its competitors. From this map, thoroughly created a statement that depicts your position.) Simply highlight and retype over this information.
Positioning Statement
Enter your Positioning Statement here and discuss why you chose this statement, how it aligns to your target market, how it aligns to your business, why you chose it, etc.
Perceptual Map
Enter your Perceptual Map here. Look in your textbook at Chapter 15, there are numerous examples.
Customer Behavior
(Thoroughly examine the relevant consumer behavior for your target market. Thoroughly explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.) You do not have to hit TAB or ENTER to space over, the template is set for you. Simply highlight and retype over this information.
Company Introduction and Mission Statement
(Thoroughly develop your company's mission statement and company introduction) Simply highlight and retype over this information.
Company Introduction
Enter your Company Introduction here, discuss why you chose it and how it will help your business.
Mission Statement
Enter your Mission Statement here, discuss why you chose it and how it will help your business.
Conclusion
(Enter your conclusion here.) You do not have to hit TAB or ENTER to space over, the template is set. Simply highlight and retype over this information.
References
(Enter your references here.) You do not have to worry about spacing the second line over to be in accordance of APA, because as you can see, the format is set in the template. Hit enter after this line of text and enter your references, then go back and delete this text.
You are required to have a minimum of 5 references.