2 pages/≈550 words
Business & Marketing
Apple Inc (Essay Sample)
ndividual Assignment) Each student is to critically analyze the Apple case found in Baltzan, Chapter 1. In particular, each student updates the case information by new research to include Apple's other product lines and decides the lessons that have been learned for information systems managers, in a succinct report that includes an executive summary. Each student applies the 10 critical-thinking questions found in Browne & Keeley (2012) to assess the lessons learned - - Each student also researches for evidence, if any, that Apple uses any of the following in its business activities: “business intelligence”, “enterprise resource planning (ERP)”, “customer relationship management (CRM)”, “data mining”, and ”intelligent systems”, and documents the results in the report source..
Following a lackluster performance for the last 30 years , the Apple company underwent radical changes following the adoption of new designs and creativity in its products. The reign of Steve Jobs coincided with the rejuvenation of the company to its former glory in the past two decades ( Baltzan & Phillips, 2008). Creativity and innovation capabilities of the Apple company were evident in the year 2000 following the launch of Mactintosh. Similarly, in the following years Steve Jobs collaborated with Jeff Robin which resulted in the development of both iPods and iTunes. These innovative products turned out to be successful as the company was able to make a turn around, as the company’s products became easily recognizable.
Baltzan and Phillips point out that Apple company utilized information systems management (ISM) to create a niche market at the time when computers and mobile technology began improve rapidly. Through the use of the ISM , the Apple company created new innovative products that had few competitors. In essence, the focus on both the iTunes and iPod meant that other companies merely competed against each other in Compact Disk technology , but failed to create anythin...
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