Low-Cost Push-Pull Approaches

Low Cost Push-Pull Approaches
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Low cost push-pull approaches are those mechanisms that a company uses to show off their products to a potential buyer in order to make decision to buy it when he sees it. In most cases these approach focuses on selling to the customer directly. On the other hand, low cost pull approach is a methodology whereby a company uses advertisement to create desire for the product amongst consumers in the market.
For the low cost push approach, the company has to ensure that the product is available in the shops shelves and well displayed. The packaging should be very attractive and appealing to the eyes of the customer in order to convince the customer to purchase the product. In addition the company should first give discounts to those who purchase the product (HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Karen+Beamish%22&source=gbs_metadata_r&cad=7"Beamish & HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Ruth+Ashford%22&source=gbs_metadata_r&cad=7"Ashford , 2012). This will make the product to penetrate in the market and eventually winning the confidence of the customers who thereafter will become the company’s indirect sales persons as they refer the product to their friends.
For the low cost pull approach the company should ensure that the product is advertised in the specific business directory....