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1 page/≈275 words
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Business & Marketing
English (U.S.)
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Low-Cost Push-Pull Approaches (Essay Sample)

A small company has developed an innovative new spray on glass cleaner that prevents the buildup of electrostatic dust on computer screens and TVs. What are two examples of low-cost push approaches and two examples of low-cost pull approaches that will effectively promote this product? Explain in detail. --Your response should be at least 300 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. source..

Low Cost Push-Pull Approaches
Low cost push-pull approaches are those mechanisms that a company uses to show off their products to a potential buyer in order to make decision to buy it when he sees it. In most cases these approach focuses on selling to the customer directly. On the other hand, low cost pull approach is a methodology whereby a company uses advertisement to create desire for the product amongst consumers in the market.
For the low cost push approach, the company has to ensure that the product is available in the shops shelves and well displayed. The packaging should be very attractive and appealing to the eyes of the customer in order to convince the customer to purchase the product. In addition the company should first give discounts to those who purchase the product (HYPERLINK "/search?tbo=p&tbm=bks&q=inauthor:%22Karen+Beamish%22&source=gbs_metadata_r...
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