Sign In
Not register? Register Now!
Essay Available:
Pages:
10 pages/≈2750 words
Sources:
6 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 43.2
Topic:

Amazon's Global Marketing Plan

Essay Instructions:

Prior to beginning work on this assignment, watch the BUS622 Week Six (Links to an external site.) video with Program Chair for BA of Operations and Analysis, Bill Davis.
With this final paper, you will complete the Global Marketing Plan Part 2 for your mentor company that you began working on in Week 2 of this course. When submitting this assignment, be sure to include the portions you completed during Week 2 through Week 5, and make any adjustments to the work using any recommendations from your instructor.
For this final paper, you are encouraged to upload your work to your ePortfolio in addition to Waypoint. You can learn more about Folio, the ePortfolio tool used by the University of____________, by viewing the Folio Quick Start Guide (Links to an external site.). When you submit your assignment to Waypoint, you will paste the link to your Folio page as a comment in Waypoint so your instructor can access your ePortfolio. Refer to the Getting a Link to a Project in Folio (Links to an external site.) resource for more details.
In your paper, address the following directives using the headings below:
Under an Executive Summary heading,
Summarize the rational of your plan.
Under an Environmental Analysis heading,
Analyze the environmental situation of your mentor company in the global arena based on economic, trade, social and cultural, political, legal, and regulatory factors.
Under a General Strategy heading,
Explain your segmentation, targeting, and positioning strategy for that line of product in the new region.
Hint: Refer to your Week 3 Twitter Advertising Analysis for Target Marketing discussion forum.
Discuss your market entry strategy including export selling and sourcing activities, if any.
For assistance with Level Headings, review the APA Style Elements (Links to an external site.) resource. Review the Writing an Executive Summary (Links to an external site.) resource for tips to help with your assignment.
Under a Specific Plans and Strategies heading,
Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:
product and brands
Hint: Refer to your Week 4 Product Branding discussion forum.
price
place
promotion with a special focus on digital media and integrated marketing communication (IMC)
Hint: Refer to your Week 5 Integrated Marketing Communications assignment.
Discuss the company’s CSR and social responsiveness strategies, particularly in the selected region.
The Global Marketing Plan Part 2 final paper
Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Writing Center’s APA Style (Links to an external site.) as outlined in the Writing Center’s APA Formatting for Microsoft Word (Links to an external site.) resource.
Must include a separate title page with the following:
Title of paper in bold font
Space should appear between the title and the rest of the information on the title page.
Student’s name
Name of institution (The University of Arizona Global Campus)
Course name and number
Instructor’s name
Due Date
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Writing Center resources.
Must use at least six scholarly sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Must document any information used from sources in APA Style as outlined in the Writing Center’s APA: Citing Within Your Paper (Links to an external site.) guide.
Must include a separate references page that is formatted according to APA Style as outlined in the Writing Center. See the APA: Formatting Your References List (Links to an external site.) resource in the Writing Center for specifications.
Please use Folio to upload your paper.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Stuck on a problem? Don't skip that assignment – click the button to chat with a live tutor. It is free and here to help you now.
Click for Tutoring
Waypoint Assignment Submission
The assignments in this course will be submitted to Waypoint. Please refer to the instructions below to submit your assignment.
Click on the Assignment Submission button below. The Waypoint "Student Dashboard" will open in a new browser window.
Browse for your assignment.
Click Upload.
Confirm that your assignment was successfully submitted by viewing the appropriate week's assignment tab in Waypoint.
For more detailed instructions, refer to the Waypoint Tutorial (Links to an external site.)
Click the button below to access Waypoint
This tool needs to be loaded in a new browser window
The following content is partner provided
The preceding content is partner provided

Essay Sample Content Preview:

Global Marketing Plan
Student's Name
Institutional Affiliation
Instructor's Name
Date
Executive Summary
A global marketing strategy is an integrated approach that should be considered by any company intending to grow. The report below depicts Amazon's global marketing strategy, incorporating various sections. This analysis includes political, social, and economic factors surrounding Amazon's business operations. Also, these parts incorporate situational analysis, general strategy, specific plans, corporate social responsibility, and responsiveness. The available strategy section comprises, Segmentation, Targeting, and positioning in the region selected. The particular plan's section explains the 4ps model to detect how Amazon utilizes the marketing approach in its global marketing project. With corporate social responsibility, this analysis depicts various strategies Amazon uses to ensure the well-being of the environment in which the company operates. Hence the investigation leads to a conclusion on the models used to enhance social responsibility in its marketing project.
Introduction
A global marketing plan is crucial for any company's competitive advantage worldwide. Also, the model plays a significant role in ensuring a corporation's long-term stability. Amazon refers to one of the quickest-growing entities in the world. As part of the marketing plan, the environmental analysis incorporates the cultural, economic, legal, and social aspects that determine a company's long-term profit generation as it operates in the global business context. The general strategy represents segmentation, positioning, and targeting for the product line in the region a corporation is expanding. Besides, the 4ps marketing approach reveals an entity's plan to market its brand, which involves products, place, promotion, and place. Corporate social responsibility represents the idea that an entity should play a significant role in the community while considering the surrounding and social effects of business decisions. This discussion outlines Amazon's global marketing plan by highlighting the above factors as they link to its operations.
Situational Analysis
Economic Factors
Amazon is situated in America, a global economic operation leader. The U.S. adjusts its unemployment rates, allowing Amazon to generate more revenue in business. Besides, the country's inflation rate stands at 8.2%, an increase from last year, which was 5.39%. However, the economy supports business despite the worsening inflation with time. Amazon works to adjust to the changes by incorporating innovation in its operations. Also, the environment in which Amazon operates does not experience an economic recession, occasionally giving the company an excellent chance to grow its operations. Hence, the environment in which Amazon operates is defined by financial stability and growth.
Social and Cultural Factors
Amazon's global business arena indicates multiple aspects. The rising wealth inequality in the global context, especially in developing nations, poses a significant challenge to Amazon through various costs. However, its venture into the online business retains clients from multiple classes. Besides, in growing continents like Africa, consumptio...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Essay Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now