Advantages and Disadvantages of Internet-Based Marketing Communications

Internet-based Marketing Communications
Student’s Name
Institution
Internet-based Marketing Communications
The advancement of the internet has brought with itself new ways through which marketers can reach existing and potential customers. Marketers can now use social media, blogs, apps, and websites to communicate marketing messages to prospects. Internet-based marketing communications come with several advantages and disadvantages. An important advantage is the ability to target a specific audience (Solomon et al., 2018). A marketer can craft and use marketing messages that appeal to a specific geographic, psychographic, or demographic audience. This increases the effectiveness of marketing communications. Another advantage associated with internet-based communication is interactivity and participation by customers (Solomon et al., 2018). Customers can react to different marketing communication messages advanced through the internet. On Facebook, for instance,...