Digital Art Analysis- Immersive Art

Digital Art Analysis- Immersive Art
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Introduction
An artwork is a representation of an idea, state of mind, or emotions via objects such as paintings, photographs, sculptures, portraits, and items (pieces of furniture, pottery, architectural designs, and ceramic objects) that have cultural and historical significance to a people or a nation. They are categorized into two groups, comprising traditional and digital. The former are created using traditional mediums and include basketry, pottery, woodcarving, paintings on canvases, beadwork, stonework, and quilling (Luckman, 2013). Digital artwork or new media art comprises pieces made via technological mediums. Generally, it is made using a computer where the artists employ digital manipulation to express their feelings and ideas. Such items are easily reproduced many times by various people across the globe. Examples of digital art include digital photography (produced by digital cameras), computer graphics, digital paintings (that use computer hardware and programs to generate imagery), photo painting that uses quality digital pictures as canvases, computer graphics, algorithmic art, and animations.
With the gradual technological advancements and the rapid growth of the economic aspects of organizations, museums and art galleries have become more corporate and forced to diversify their collections to attract customers and earn income (Burke, 2006). Digital artwork is emerging and developing at an alarming rate. One core difference between traditional and digital art is that the latter aims at interacting with the viewer and making them part of the art, unlike the former, where the audience is reduced to a spectator (Friedberg, 2009). Understanding digital art is critical. Therefore, most art schools have incorporated digital artwork as a significant academic discipline. This study gives a critical analysis of immersive artworks by different digital artists. It assesses how the art is produced and presented.
Immersive Art
One of the new media art of the 21st Century is immersive art. The Cambridge English Dictionary defines immersion as the "act of being totally involved in something". Therefore, immersive art is an artistic experience that involves the activation of all human senses, such as smell, sight, hearing, and touch. The viewer participates in the art (Graham and Cook, 2010). It is a large-scale media art produced by a group of artists with different digital skills and specializations and is presented in a specific place that reflects the intention of the artists (Wiener, 2022). It entails the creation of an environment or world around an audience that transports and engages them in an artistic item, event, or object. The viewer is no longer passive but an active and critical element within the artwork. The experience in immersive art is highly memorable as the viewer sees and digests the visual images. It is human-centered as it combines non-digital media and augmented reality interactive media allowing individuals to concentrate on the arts displayed and, in turn, produce an immersive sensory experience (Liu et al., 2022).
The main aim of immersive art is to allow people, within a short period, ...