Business Plan-The Market Opportunity

Business Plan- Part 2
2. The Market Opportunity
With the improvement of life equality, parents start paying more attention to the early-education for kids. As a result, the requirements of books for kids increases as well. However, comparing to textbooks, story books are easily to understand and kids are more willing to read story books.
The product
We want children are not only learn knowledge but also enjoy with the process of learning. Our primary product is story book for kids which contains attractive pictures and character’s voice.
Our DNA
Our design is based on our majors. The major of Jinyi Zhu is Early-Education and the major of Jinjing Li is Communication. We believed that according to our professional skills, we can make our story books profitable and attractive.
The competition
When parents walked into the bookstore, they will see various books for kids. What’s more, kindergartens have textbooks for children. In this way, our competitions include textbooks and the same kind entertainment books for kids
Business Plan – Part 3
3. ESTIMATED REVENUES
We estimated the potential revenues according to the opportunity recognized, product defined, and competition identified. The revenues will closely be connected to the Marketing Plan, which is captured by the following 4 Ps:
The Marketing Plan
Product – In our business plan, we want to sell story books for kids with interesting and organized stories and sounds of characters. The cover of our book will be cute and attractive so that when kids walk to the area of story books, they will firstly choose our book.
Price – The price of our book will be 30 dollars per book. If we set the price too high, parents will choose other story books for their kids because kids need many story books during their childhood. They will be bored with stories which they have heard about again and again. For this reason, parents will not pay too much money to buy one story book.
Place – We will sell our story books in bookstores of Syracuse. Parents and kids will buy story books there. We will also put our products on online websites which sell books like amazon. What’s more, we will put our books in kindergartens. story books for kids. They will have great demand of story books. We can provide story books for them.
Promotion–Firstly, we will make some posts of our books and stick the posts on the wall of bookstores so that as parents and kids walk in the bookstores, they will be impressive of our books. After our books are promoted by bookstores and known by a part of children and parents, we will make our book appears in kindergartens. Because teachers of kindergartens will read story books for kids, kindergartens will have great demand of story books. When children give good responses to our books, they will ask their parents to buy our story books for them. After the promotion of kindergartens, the demand of our books will increase.
Target Demand
We estimate there are 10,000 children will love our books and each of them will purchase 6 books every year and our target demand is 60,000 books.
Target Demand 




Net price/advertisement fee/donation/percetage of revenues

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