Apple's Investments to Support Strategies and Future Profitability and Competitive Performance

Analyzing Apple Investment
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Analyzing Apple Investment
Apple is a multinational technology company that designs, develops, and sells consumer electronics, computer software, and online services. The company has a strong focus on innovation and is known for its high-quality products, including the iPhone, iPad, Mac, Apple Watch, and iPod.
Step 3: Investments to Support the Business Unit Strategy or Strategies
Apple’s investments in research and development (R&D) have played a key role in the company’s ability to bring new and innovative products to market continuously. In 2020, the company spent $16.2 billion on R&D, representing an increase of 12.8% over the previous year. This investment has allowed Apple to develop products like the iPhone 12, which features 5G capabilities and a new A14 Bionic chip, and the iPad Pro, which has a powerful M1 chip and a stunning Liquid Retina display. In addition to R&D, Apple has also made significant investments in its supply chain and manufacturing processes. The company has a global network of suppliers and works closely with them to ensure the highest quality standards for its products.
Apple has also implemented advanced technologies, such as robots and automation, in its manufacturing processes to improve efficiency and precision (GreyB, 2021). These investments have allowed the company to maintain its reputation for producing high-quality products while improving its cost structure. By investing in R&D and its supply chain and manufacturing processes, Apple can bring new and innovative products to market and maintain its reputation for producing high-quality products. These investments are critical to the company&rsq...