Communication in Organizational Change

Communication in Organizational Change
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Communication in Organizational Change
Communication is essential in implementing organizational change. It plays a significant role in creating awareness, understanding, acceptance, and enhancing commitment to change. Many managers would attest to the observation that many employees are inclined to change-resistant. This resistance results from fear of the unknown and lack of clarity of the need to change. Effective communication plays a significant role in providing clarity of proposed change and neutralizing fear of the unknown. During organizational change, managers have to ensure that all stakeholders are comfortable with the proposed changes. Creating awareness regarding proposed change is the first step towards introducing changes in an organization. Creating awareness usually goes hand to hand with ensuring all the proposed changes are understood. These two aspects ensure that employees understand the need to change and the exact pro...