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Topic:

Competition, Collaborators, and Recommendations for Netflix

Coursework Instructions:

Customers

Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.

For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people.

This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include retirees, new homeowners, college students, and new parents. Be aware that some products or brands may appeal to a wider customer base than others.

What do the customers buy/use of value from the business?

What changes can the company/brand expect in the future? How can the company/brand better serve its customers?

For example, you could include information about the current demand for the product or brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product or brand is a less-expensive substitute, perhaps, or maybe a product or brand that is easier to use with more features.

List three opportunities you have identified in your personal assessment of the business. Make sure to explain why you call each item an opportunity.

 List three threats you have identified in your personal assessment of the business. Make sure to explain why you call each item a threat.

Company

Current State

This section discusses the brand as it is currently.

List three strengths you have identified in your personal assessment of the business. Make sure to explain why you call each item a strength

List three weaknesses you have identified in your personal assessment of the business: Make sure to explain why you call each item a weakness.

Future State

This section deals with what the company and/or brand needs to become.

How can the company/brand improve its weaknesses and maintain or grow its strengths? Suggest how the company/brand can improve upon the things it does well and not so well.

Collaborators

Define the business partnerships.

Coursework Sample Content Preview:
Week 10 Assignment: Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Netflix
NOTE: You will be completing an original analysis of the business.

Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty.
The largest numbers of Netflix subscribers are people between 35-44 years (Netflix, 2022). In 2015, the largest number of subscribers was individuals between 18-35, but the statistics have changed significantly in recent years. Their customers can watch multiple shows on the platform without commercial interruptions. Netflix price payment subscriptions are made monthly, and the subscription fees are relatively affordable. However, the company announced its price increase in the monthly subscription fees in 2019 from $10.99 to $12.99 for a standard plan that allows streaming for two devices (Netflix, 2022). Netflix has become popular among families, and parents can stream multiple episodes and movies on the platform while enjoying family time. Also, the platform allows customers to pause, rewind, and forward episodes according to their desires. Netflix customers are loyal to the company despite its slowing growth.
What do the customers buy/use of value from the business?
Customers stream multiple episodes and movies on Netflix at a standardized monthly fee which is less costly than standard cable. The platform provides customers with thousands of movies and series to watch, and they can select what they want to watch. Users love entertaining friends and family while spending time together.
What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
The future demand for Netflix will reduce due to high competition from new powerhouses such as Apple TV and Disney+. Currently, the company faces low competition in the market and enjoys the benefits of being the leader in the market. The company can serve its customers better by marketing content. The company has complicated algorithms recommending viewing to each special customer from multiple viewing categories.
List three opportunities you have identified in your assessment of the business. Make sure to explain why you call each item an opportunity.
1 Netflix has a huge following globally. However, most of the population is located in nations with recently launched services. The company has a customer demographic and can increase its revenue if they determine how to get into it.
2 People are interested in knowing what other nations are watching as they watch local materials as the world is globalized. International content should be availed to facilitate customers’ satisfaction with the platform.
3 The company can expand its product mix to include various items such as video games and comic books that will only be available to its subscribers.
List three threats you have identified in your personal assessment of the busines...
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