Print Ad and Radio Advertisement for Pearsall Florist Shop

Pearsall Florist Shop--50 point writing assignment.  Preparing print and radio advertising.

Instructions:

1. Write the Copy Platform (Creative Prep Sheet).  Write one print ad for the local newspaper. 
   1. Use the template and sample for a Print Ad Copy Sheet provided. 
   2. Using the copy from your Print Ad Copy Sheet, produce a simple 7” x 10” ad that could be used as a full-page ad in a magazine or a quarter-page ad in a newspaper. 
   3. CREATE the ad.
2. Write one 30-second radio spot for a local radio station.  Use the template and sample for a Radio Script Copy Sheet provided.
3. NOTE:  If you think important information is missing from the background information given below, you can “invent” it and add it.  And, of course, you don’t have to use all of the information given below. 

Background information:

Pearsall Florist Shop, the manager says, “wants to put a flower in every business in town at least once a week.” She wants to promote the idea that fresh flowers enliven a business and make both customers and employees feel better about that business. The advertising will be pitched to downtown area businesses where the flower shop is located. (It’s at 222 Main Street, and the telephone number is 643-ROSE.) For businesses that order one bouquet of flowers each week for a month, there will be a 20 percent discount. Because the shop is located in the downtown area, it can offer quick delivery to businesses in the area. In fact, it guarantees delivery within two hours of getting a telephone order. The manager says that the florists at the shop are experts in designing specialty bouquets for special occasions or locations and that they can design something that is appropriate for any business. 

Research indicates that customers give more positive answers in opinion polls about businesses that use floral arrangements. Although only 5 percent specifically mentioned the flowers, 82 percent indicated that the business had a “pleasant atmosphere” and 85 percent said that they “enjoyed shopping or doing business” at businesses that use floral arrangements. 

Research also indicates that flowers have a positive impact on employee productivity. Scientific studies at Texas A&M University show that employee skills in problem solving and creativity were increased with the addition of plants and flowers. The study used both men and women and was conducted over an eight month period. The results transcended gender and age and showed increased innovative thinking, greater solutions formulated, and a really great benefit: Higher motivation toward achievement

ap style need, not apa