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3 pages/β‰ˆ825 words
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Style:
MLA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Total cost:
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Topic:

Donatos: Finding the New Pizza

Coursework Instructions:

CASE ANALYSIS
INTRODUCTION
You’ve already examined 14 cases from the textbook website. For this project, you’re
going to read the Donato’s: Finding the New Pizza case and answer the discussion
questions. The advertising introducing the NO DOUGH pizza is on the on the website under
Video Cases.
PROCEDURE
Visit your textbook’s website, http://www(dot)mhhe(dot)com/cooper12e, which contains all of
the cases provided to supplement your text. To find the cases, do the following:
1. Click Student Edition in the “Online Learning Center” on the left of the page.
2. On the next page, click Cases under “Course-wide Content.”
3. Read through the Donato’s: Finding the New Pizza case (the direct link is
http://tinyurl(dot)com/ljwvfko) and answer the discussion questions.
WRITING GUIDELINES
1. Type your submission, double-spaced, in a standard print font, size 12. Use a
standard document format with 1-inch margins. (Don’t use any fancy or cursive
fonts.) Your paper should be written in Microsoft Word or a Word-compatible program.
2. Include the following information at the top of your paper:
n Name and complete mailing address
n Student number
n Course title and number (Business Research Methods, BUS 415)
n Research project number (50037300)
3. Read the assignment carefully and answer each question.
4. Be specific. Limit your submission to the questions asked and issues mentioned.
5. Proofread your work carefully. Check for correct spelling, grammar, punctuation,
and capitalization.

Coursework Sample Content Preview:
Name and complete mailing address
Student number
Course title and number (Business Research Methods, BUS 415)
Research project number (50037300)
Date
Casa Analysis- Donatos: Finding the New Pizza
Map the research design used by Donato's for new product development.
As a result of changing tastes and diets, Donato wanted to determine whether to popularize the low-carbohydrate pizza and whether the diet was a fad or a trend. At first, Donato focused on the product prototype in the research-based product development process after identifying the idea for the proposed product (Cooper and Schindler). The prototype was helpful to determine whether the restaurant was ready for the product that needed to be tested. Donato first found out that the low-carb crust was below the acceptable standards and not fit and focused on using toppings without crusts as customers were willing to eat them (Cooper and Schindler).
The second phase is employee taste testing that the employees carried out, and their feedback informed Donato on the way forward (Cooper and Schindler). The third step was concept screens, where the participants are shown photographs of food products and then give responses on a product’s uniqueness, brand fit, price, and the purchase intention if the products are available (Cooper and Schindler). There were in-restaurant tests in other restaurants and the results compared for pizzas with different crust options, tracking the customers’ interest and response informed decision-making on the product (Cooper and Schindler). In the end, Donato created a unique product that the customers liked and met the restaurant’s high-quality standards. 
Evaluate the Wassup meetings as an exploratory methodology to help define there- search question.
The monthly Wassup meetings are routine gatherings where the employees gave their views based on their knowledge from pop culture if this affected the restaurant (Cooper and Schindler). The exploratory methodology is carried out to investigate an issue or problem that is not well defined, and there are interrelations made from the research. Therefore, there was a need to adopt an inexpensive method that allowed interaction and to understand perceptions and attitudes on low-carb diets better to define the research question. Developing a new product necessitates the restaurant to seek more information on tastes, preferences, and perceptions since this influences purchase and re-purchase intention.
There was a lack of in-depth knowledge on low-carbohydrate pizza and diets before the research, and explanatory research is helpful to generate information and to interpret the information. It was also possible to adapt during the meetings since new infor...
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