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4 pages/β‰ˆ1100 words
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Style:
Harvard
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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Topic:

E-Business Strategy For Alibaba Group

Coursework Instructions:

The maximum number of words in the assignment is 1,200.
For this assignment, around Alibaba Group, you should undertake the following tasks:
(1) Definition of the organisation and its relevant business
(2) Identify and discuss the main strengths and weaknesses of the digital business activities of the organisation
Assessment of this work will be based on the following:
• The quality of critical discussion of key elements of digital business activity in different management disciplines such as operations, strategy and people management. We will cover a rage of expert topics, so make sure you draw upon the relevant literature/materials;
• The demonstration of an understanding of the key course resources and the use of key literature from the course;
• How well articulated the key issues are on the basis of systematic analysis and evidence;
• The Identification of strengths, weaknesses, opportunities and threats and the provision of a coherent process through which that identification takes place;
• The demonstration of an understanding of the key internal and external forces which influence and determine how their organisation behaves and performs;
• The presentation of complex ideas, informed by theory and practice, in a concise and engaging manner.
The key issues you need to think about in terms of getting good marks are:
• Keep it simple – you have just 1,200 words which means there is no room for anything that is not important – there should be no padding;
• It needs to be an engaging piece of work rather than a pure ‘academic’ piece of work – for example, think about how you present data (tables of statistics or charts or infographics), how it is structured (key headings, short sharp sections).
• It needs to be driven by theories, models or concepts. For example, could you use models to explain what is happening in your organisation’s environment? What models might help explain what is happening in the organisation? Make sure you draw from the several course materials/literature.
• There needs to be a strong evidence base for the arguments you make; use your sources and literature wisely.
• Demonstrating a clear linkage between the three elements of the assignment.
• The assignment needs to demonstrate that there is a clear rationale for what you have done – this is not an assignment that requires some brainstorming within your pair but rather something that has a clear analytical process underpinning it that you have developed.

Coursework Sample Content Preview:

E-BUSINESS STRATEGY FOR ALIBABA GROUP
Student’s Name
Course
Professor’s Name
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E-Business Strategy for Alibaba Group
In recent years, electronic business (e-business) has gained prominence due to increased access to the internet and technological development. According to Tsironis et al. (2017, p.4), e-business comprises of online activities such as online banking, electronic commerce, and teleworking, among others, and organizations that are involved in this kind of business focus on business partnerships and customer relationship management to increase their chances of success. This paper examines Alibaba’s e-business and, specifically, Alibaba’s digital business activities, their strengths, weaknesses, and possible opportunities and threats.
Alibaba: An Overview
Alibaba is one of the largest e-commerce companies in the world, headquartered in China. It was founded in 1999 by Jack Ma to help small businesses utilize technology and gain visibility and competitive advantage in both local and global markets (Alibaba Group, n.d.). It has approximately 780 million and 180 million consumers in and outside China, respectively (Alibaba Group, 2020).
Mission
Alibaba’s mission is “to make it easy to do business anywhere (Alibaba Group, n.d.).” It has been able to fulfill this mission by providing technological infrastructure to businesses to reach a wider customer base.
Vision
Alibaba’s vision is to be a good company and stay in business for 102 years, which means that it aims at being in business for three centuries (Alibaba Group, n.d.). This entails building an e-commerce infrastructure that allows customers to interact, work, and live at Alibaba.
Core Business
Alibaba’s core business includes commerce, digital media and entertainment, cloud computing, and innovation initiatives (Alibaba Group, n.d.). Some of its businesses include Alibaba Cloud, AliExpress, Alimama, Freshippo, Tmall, Taobao, and Lazada.
Growth
Since its inception, Alibaba has grown to become an e-commerce giant through improved efficiencies and increased revenue. Figure 1 shows Alibaba’s revenue growth for the last ten years. The company has enjoyed significant growth within the last ten years. Part of its success has been attributed to its ability to create an ecosystem that comprises different types of consumers and businesses who interact through an online platform (Zeng, 2018, p. 3). Also, Alibaba has leveraged data intelligence and network coordination capabilities to provide customer-centered and economically efficient services.
Figure 1: Alibaba’s Revenue Growth (in Million Yuan)
Source: (Statista, 2021)
Alibaba’s Digital Business Activities
As indicated earlier, Alibaba’s core business is e-commerce, cloud computing, digital entertainment, and innovation initiatives. Below is a brief description of each business activity:
Commerce
Alibaba commerce is divided into both retail and wholesale commerce in and outside of China. In China, retail commerce consists of the Taobao Marketplace and Tmall, which offer supply chain systems, in-store technology, and consumer insights for a seamless shopping exp...
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