Flourish Business Plan Report

Flourish Business Plan Report
Student Name
Course
Professor
Institutional Affiliation
City, State
Due Date
Flourish Business Plan Report
Background Information Critical to Strategic Level Investigation
Business Venture Overview and Evaluation
African Local Recipe Box Packaging and Delivery is a registered start-up venture, which can be categorized as a sole proprietor company. The business will be registered with Companies House as Flourish. The business venture is within the food delivery business industry. Flourish will focus on delivering packaged food ingredients to designated customers. The targeted customers are the African & Caribbean professionals such as nurses, social workers, doctors, and teachers. These groups of people would love their local foods but do not have access to the indigenous raw ingredients from African countries. Therefore, the Flourish business is premised on the need to meet market gaps and needs and thus satisfy the target population's insatiable appetites for ethnic meals and snacks. On this basis, the new venture would import these and package them for delivery to diverse customer segments. Supermarkets would also constitute a critical target audience for the new venture's products. The retail outlets are essential points where African and Afro-Caribbean professionals can access packaged meals and snacks. The customer segment focus would also meet the needs of populations of other nationalities keen on experiencing African foods, especially those who frequent the African-Caribbean restaurants.
Corporate Drive, Mission, and Vision Statements, Slogan, Values
Flourish will manufacture, package, and distribute ethnic ready-to-eat foods of African and Afro-Caribbean origin. It would set up local shops where African and Caribbean citizens and expatriates who reside in the United Kingdom can easily access them while doing their grocery shopping activities. The corporate drive is that every food product needs an opportunity to gain interest and traction among consumers. The business mission is to produce yummy, safe, and pocket-friendly ready-to-eat (RTE) African and Afro-Caribbean ethnic meals and snacks. The vision is to be the leading producer of RTE African and Afro-Caribbean ethnic meals and snacks. The slogan is: "Good food is the foundation of genuine happiness." In addition, the corporate values include reliability, customer-oriented, passion, and innovation. The company firmly holds that each delicacy deserves a chance to gain interest and traction among consumers, irrespective of its ethnicity and origin. Consumer cravings are characterized by the need for new tastes, new variants, and looks of meals and snacks. This is one of the gaps that the firm is seeking to bridge. While meeting this market need, the company remains careful not to compromise taste, food safety, and quality.
Market Gaps in East London
Through survey and inquiries from the target customers in the African and Caribbean communities within East London and ultimately gradually widened to other parts of the nation. These communities do not have the time and expertise to source the ingredients to cook their local delicacies. This is a gap in the market as these people must pay high prices to...