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Harvard
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Business & Marketing
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Coursework
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English (U.S.)
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Topic:

Best Entry Mode/Strategies in South African Retail Industry: The Case of Carrefour

Coursework Instructions:

You should write an analytical report concerning present or future international actions, decisions or strategies of one chosen company from any industry in any region of the world. Alternatively, you can write a critical report regarding attractions or difficulties of a country in terms of international business such as opportunities for or barriers to Foreign Direct Investment.
1. The chosen topic for the report must have an international dimension, otherwise it will not be accepted.
2. The international dimension of the report can focus on any type of international strategy or activities such as international marketing (only one aspect such as international promotion), international HRM (only one aspect such as international recruitment), international manufacturing, international investment or any other corporate-level, business-level, or functional-level strategies or activities.
3. The report should be about the existing or potential international business activities of a chosen multinational enterprise (MNE); or can focus on a company planning to become international. Alternatively, you may analyse a country from the perspective of international business.
4. Students can select any industry, company or country, so long as there is enough publicly available information in English regarding this company, industry or country. The chosen company can be active in one or more than one industry, however, focus of the report should be only on one industry. The size and country of origin of the company does not matter, and it can be well known or a hidden champion.
5. The final output can be either a Management Consultancy report or a Market Research report only based on secondary data. The structure is similar, but emphasis on providing practical recommendations for improvement is greater in a Management Consultancy report.

Coursework Sample Content Preview:

ESTABLISHING THE BEST ENTRY MODE/STRATEGIES INTO SOUTH AFRICAN RETAIL INDUSTRY: THE CASE OF CARREFOUR
Student’s Name
Course
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Establishing the Best Entry Mode/Strategies into South African Retail Industry: The Case of Carrefour
1 Executive Summary
Firms pursuing internationalization have to select suitable modes of entry into foreign markets. This report focuses on the suitable entry modes utilized by Carrefour to enter the South African retail industry. Thus, this report aims to establish the entry strategies into the South African retail industry: the case of Carrefour. Figures and facts are obtained from reliable sources such as company annual reports and Statista, among others.
Carrefour is a leading French multinational retailer that has been operational for 60 years. It has reinvented itself over the years and expanded beyond France to serve in over 30 countries. Its mission is to offer quality, accessible products and services to everyone. This makes expansion into foreign markets a core part of its strategy because it can reach everyone and enhance the accessibility of goods and services.
This report utilizes data obtained from Carrefour's annual reports, Statista, Trading Economic, and International Finance Corporation. These data sources are selected because of their reliability. In addition, they provide facts, figures, and information pertinent to Carrefour, South Africa, and the global retail industry. Further, Porter's five forces model is utilized as the theoretical framework because of its effectiveness in analyzing the industry-specific competition.
The findings of this report indicate that Carrefour is likely to face high competitive rivalry and the threat of substitution. The bargaining power of suppliers in the South African retail industry is low, while that of buyers and the threat of new entrants is moderate. The report also indicates that the South African retail market is mature.
This report recommends that Carrefour should utilize acquisitions and joint ventures as the mode of entry. This is because they offer Carrefour an opportunity to gain an already established market share in a mature industry.
Table of Contents 1.      Executive Summary. 2 2.      Scope, Aim, and Topic of the Report 5 2.1.      Scope. 5 2.2.      Aim.. 5 2.3.      Topic. 5 3.      Carrefour: Background. 6 4.      Data Collection Sources and Analytical Methods. 9 4.1.      Sources of Secondary Data. 9 4.2.      Analytical Technique: Porter’s Five Forces Model 10 5.      Findings. 11 5.1.      Threat of New Entrants: Low to Moderate. 11 5.2.      Threat of Substitute: High. 12 5.3.      Competitive Rivalry: High. 13 5.4.      Bargaining Power of Buyers: Moderate. 13 5.5.      Bargaining Power of Suppliers: Low.. 15 6.      Recom...
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