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Essay Available:
Pages:
6 pages/β‰ˆ1650 words
Sources:
Check Instructions
Style:
Harvard
Subject:
Accounting, Finance, SPSS
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 33.7
Topic:

Success in Business: Apple Inc. Case

Coursework Instructions:

Hi, I prefer to do large company like apple, but you can choose other if you know it very well. the below is the instruction for the finance strategy. Please combine with 3 tools as required(especially different ratios)to analyze the company financial statement and recent business performance and provide a detailed analysis the factors that contribute to the success of the company. And please send me the file including all tables or equations like ratios part if you did them in Excel. I also upload the related ppt for this, hope this can help you(many important points).
I am very appreciate if you can follow the instructions carefully. This essay is very important for me.
The following is the detailed requirements. Please read them carefully. Thank you!!
Success in the business world requires participants to have a good understanding of how companies perform and be able to link analytically the different areas of business such as marketing with finance and strategy, and operation. This is made possible by examining the various ratios based on the financial statements. Whereas the ability to calculate ratios is important, the real value of ratios lies in the insight that can be gleaned from them. Therefore, the most important aspect – as well as the goal – of this assessment is the interpretation of ratios.
Students are required to produce a 4-page MS Word document to analyse a company of their own choosing, using ratios generated based on financial statements of a firm, as well as reports on the chosen company’s recent business performance, strategic decisions and financing decisions, and provide a detailed analysis taking into consideration the factors that contribute to the success of the company.
One of the challenges of this assignment is that usually in financial statements there will be a lot of details that can be very accounting-wise technical. One way to get around this is to aggregate the details into major categories (e.g. if there are different types of interest expenses, just add them all up to form one single “interest expense”). The idea is to take a step back and focus on the big picture instead of getting bogged down by unnecessary data.
Tables, Equations, and Financial Statements can be included in an appendix – max 2 pages.

Coursework Sample Content Preview:

Success in Business: Apple Inc. Case
[By:]
[Presented To:]
[Name of Institution:]
[Date:]
Success in Business: Apple Inc. Case
a) Introduction: Company profile
Apple Inc. is an American Big Tech company founded in 1976 as Apple Computer Inc. Its headquarters are in Cupertino, California, and is listed in the common stock market as AAPL. It develops, designs, and sells consumer software, electronics, and online services. Apple products are popular globally due to their uniqueness, giving the company a significant competitive edge against other Big Tech firms. The Macintosh computers, iPad, iPhone, and iTunes are the firm's bestselling products and have earned it lucrative business over the years. For Apple Inc., real wealth does not come from launching a single big product but different revenue streams tapped to bring revenues to the company (Yoffie and Rossano, 2012).
b) Market structure
Apple Inc. operates in an oligopolistic market structure. Oligopoly is a market structure characterized by a few large firms producing differentiated or homogeneous products competing aggressively with each other (Mazzeo 2002). This market structure relies on interdependence to make their pricing decisions. The market structure has forced Apple Inc. to maintain their prices since they are afraid of the rivals' reactions if price increases or decreases. The price rigidity helps to control price wars with other global brands such as Samsung and Huawei.
The Big Tech oligopoly market structure is not highly competitive since a few firms dominate the market, mostly concentrated. Apple Inc.'s market decision making is dependent on the anticipated move by competitors. An increase in the price of Apple's products and services may be taken as an advantage by rivals. The main competitors of Apple Inc. are Samsung and Huawei. Samsung's investment in research and development has resulted in the company having a wide range of product portfolio than other industry players. Competitive pricing has helped Huawei and Samsung maintain their market while targeting new customers compared to Apple Inc.
c) Company growth, market share, brand and marketing
The market share of Apple Inc. has continued to grow due to the increased online and offline distribution and sustained brand loyalty. Apple has been registering low sales in some places due to lack of direct distribution channels, but this has improved and boosted their sales with time. Apple's market capitalization has managed to reach new heights due to the brand's growth, which translates into revenue. According to Forbes (2020), Apple revenues grew from $14 billion in 2017 to $142 billion in 2019 due to goodwill arising from the brand positioning. Apart from America and Europe, where Apple enjoys the largest market, aggressive marketing by the company over recent years has helped the penetration of Apple products in the Asian continent that has turned out to be a significant market segment for Apple Inc.
d) The financial statements
(i) Statement of Financial Position
The statement of financial position reports the financial assets, liabilities, and shareholders' equity of a firm (including capital) at a particular point in time. Any investor considering investing in Apple I...
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