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1 page/β‰ˆ275 words
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Style:
APA
Subject:
Communications & Media
Type:
Coursework
Language:
English (U.S.)
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Topic:

Social Media Marketing Strategy for A Wine Organization

Coursework Instructions:

Imagine that you are a team of social media gurus that has been called on by the CEO to expand the company brand. Over the next few weeks, you will have the opportunity to enjoy a realistic Learning Team assignment by developing a persuasive Social Media Strategy for the CEO. Your first task is establishing the rationale for your strategy proposal.

 

Decide upon a name for your theoretical company and the products it sells (we’re selling Wine that comes in different fruit flavors) Assume it is a medium-sized company that has used social media only occasionally in the past. (Name will be decided later)

 

Write a 175-350 word rationale for a social media strategy. Include preliminary thoughts about how to accomplish this and why such a strategy will help build the company brand, thus increasing revenue. Persuasion, a key element in rhetoric, is necessary in this Strategy Rationale.

 

Coursework Sample Content Preview:

Social Media Marketing Strategy for A Wine Organization
Student Name
Program Name or Degree Name (e.g., Master of Science in Nursing), Walden University
COURSE XXX: Title of Course
Instructor Name
Month XX, 202X
Social Media Marketing Strategy for A Wine Organization
The Red Vineyard is a 20-year-old community-based organization that grows fruits, makes, distributes, and retails wine and related accessories like customized wine glasses. The organization specialized in different fruit flavors profiled into three categories: citrus (lime and lemon), dark fruit (black currant and blueberry), and red fruit (cherry and strawberry). With plans for expansion from a community-based organization into a competitive regional player, the organization needs a robust social media marketing strategy. The new strategy will incorporate cross-channel campaigns, a community of audience, live stories, and brand advocates.
Cross-channel campaigns are essential because they establish presence and trends on different platforms to increase brand and product visibil...
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