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Pages:
1 page/≈550 words
Sources:
4 Sources
Style:
APA
Subject:
Communications & Media
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.5
Topic:

BlacKkKlansman and If Beale Street Could Performance Review

Coursework Instructions:

Please identify and select one 2018 wide release from a major studio or mini major, and one platform release from a specialty distributor (including Fox Searchlight, Focus, etc.). Compare and contrast the following.
Who is the film likely seeking as its core audience(s)?
• Describe the release strategy — when in the year and for what reasons, against what competition (in its week of release as well as in proximity to it).
• Describe and analyze the performance of the film over its release. What this a successful outcome? If not,
• Based on its various key art executions (poster/one-sheet, digital ads, etc.) and its video assets (teasers, trailers, TV spots), how is the film being positioned in the market? (e.g., “The film is being positioned as a sophisticated, nostalgic romance for movie lovers, likely targeting 35+ women, as well as younger women who may be fans its young and attractive stars” or “The film is leveraging an unexpectedly dramatic turn from an established comedy star, and personalizing the opioid crisis in a highly emotional father/son story.”)

why?
Please including numbers — box office, number of weeks in the release, averages etc. — to substantiate your essay, but do not simple cite them without analysis. Use the information you can glean from the typical sources to provide as assessment.
Please write this as a concise essay, incorporating all the relevant information. Tell a story with your writing, and provide whatever insight you have. Dig for interesting analysis from the trades to inform your thinking.

Coursework Sample Content Preview:
BlacKkKlansman and If Beale Street Could Performance Review Institution Affiliation Name Date BlacKkKlansman and If Beale Street Could Talk Performance Review BlacKkKlansman the film was a wide release by Sony Studios on 9th August 2018 in Australia. A wide release is a film that is playing nationally. The movie is one of the spectacular works of the legendary film maker Spike Lee and it is a real life story of an American hero. It’s the early 1970s, and Ron Stallworth (John David Washington) is the first African-American detective to serve in the Colorado Springs Police Department. A platform release is a type of limited release in which a film opens in fewer theatres (typically 599 or fewer) than a wide release. Example of platform release in 2018 was If Beale Street Could Talk. It was distributed by Annapurna Pictures. The movie is set in the 1970s in Harlem where a daughter and wife-to-be Tish vividly recalls the passion, respect and trust that have connected her and her artist fiancé Alonzo Hunt, who goes by the nickname Fonny. Based on a James Baldwin novel, “If Beale Street Could Talk” chronicles Tish and Fonny, a young black couple in 1970s Harlem. Tish discovers she is pregnant, but the couple becomes separated when Fonny goes to jail after being falsely accused of rape (Fang 2018).Friends since childhood, the devoted couple dream of a future together, but their plans are derailed when Fonny is arrested for a crime he did not commit. BlacKkKlansman film’s likely core audience is the minority communities who are facing systematic racism, on the other hand, If Beale Street Could Talk major audience is those the odds are stuck against in America’s criminal justice system as well as the black people. BlacKkKlansman was released in the month of August when no large numbers of film are being released because of the less domestic audience. Whereas Spike Lee took advantage of this to drop the film during this time when there were no many releases, If Beale Street Could Talk ...
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