Social Cognitive Theory (SCT) in the Context of Media Effects

APPLYING SOCIAL COGNITIVE THEORY
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1.Each of these articles investigates the impact of some sort of media message on an audience member’s attitudes, beliefs, or behaviors and uses SCT to try and explain that effect. Briefly introduce your selected study. That is, explain what types of messages are being studied? What types of audiences are being studied? What is the outcome that is being studied? (For example, what attitudes or behaviors do they think could be affected?) Indicate whether this is an intended or unintended effect.
The article titled Theory-Based Formative Research on an Anti-Cyberbullying Victimization Intervention Message by discusses practical solutions to Cyber-bullying through concepts of Social Cognitive theory. This study relates SCT to how cyber expression and culture, its influences from media, and how digital space is intertwined with community and personal behavior. It speaks of how Social Cognitive theory can be used to analyze how media affects people’s behavior on a collective scale. The audiences being studied are the population in general with an emphasis on the adolescent age group. The study features the concepts of motivation, and symbolic communication, and relates them to media influence in the social network and community settings.
In this article, the emphasis is on how different factors affect the behaviors of people in the cyber community especially adolescents and young audiences. It relates moral justification to possible instances of cancel culture and bullying, and how people who engage in such might be driven by personal belief, which is deemed justified in the cyber mass culture. The article provides essential information that can be used practically by victims of cyberbullying. The Social Cognitive Theory was highlighted in the reward and punishment factors that affect an individual’s knowledge acquisition and behavior, as they observe others within the same cyberspace.
The effect was intended, because the authors want to find out and interpret what drives certain behavior, as related to cyber bullying. The message of the article revolves around how a personal expression is altered through adaptive behavior, which is largely influenced by the mass media. The article presents its findings on how the media can affect personal choice through trends, and pressures of social values. Either way, the study presents certain concepts to create a persuasive message to develop anti-cyberbullying strategies and give valuable advice to cyberbullying victims on how to respond, seeking social support and using evidence to battle cyberbullies.
 
2. Many of these articles are also looking at mediators or moderators of the effect. These are things that either make an effect more likely to occur or shape when or how it occurs. For example, the researchers might be predicting that some versions of a message have more of an effect than others or that some kinds of audiences will be more affected than others. Please identify any of these variables that might shape likelihood or type of effect and explain how they relate to SCT.
 
In the study, there were many factors and variables that were conceptualized about...