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6 pages/≈1650 words
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APA
Subject:
Communications & Media
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Coursework
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English (U.S.)
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Topic:

Apple and the Trends in the Media Industries

Coursework Instructions:

Part One
Instructions
Please make sure you have read the assigned news articles for this assignment.
Assign articles:
a) "A New Spotify Initiative Makes Big Record Labels Nervous" from The New York Times
b)
"Spotify adds Subscribers with Focus on Podcasts" from The Wall Street Journal
c) "The Future of Media: Streamlined" from The Economist (attached)
d)
"NBC Starts Streaming with a TV-Style Platform, Peacock" from The New York Times Links to an external site.
e) ""Succession" meets "90 Day Fiance" in WarnerMedia Discovery Deal" from The New York Times Links to an external site.
1. You were asked to read an article from The Economist titled “The Future of Media: Streamlined.” It describes how six big companies – Disney, AT&T (which owns WarnerMedia and thus HBO Max), Comcast (which owns NBC and Peacock), Amazon, Apple, and Netflix – are competing with each other as they move into video streaming. There's also article from The New York Times about Peacock, which got the least attention in the Economist article, as well as another article from the Times about AT&T's plan to merge WarnerMedia with Discovery, Inc (which is launching its own streaming service). Each company's strategy relates to the concepts of vertical integration and disintermediation discussed in Trends in the Media Industries.pptx (provided in PowerPoint). Select one of these companies (My selected company is Apple) and explain what it is seeking to do, making sure to link their strategy to those to concepts. You're also welcome to do some research on the company as you prepare your answer, as long as you cite your sources clearly. Again, those companies are:
•
o Apple (My selected company) Please write on Apple company
o WarnerMedia/Discovery Inc.
o Comcast (parent company of NBC/Peacock)
o Amazon
o Apple
o Netflix
2. The Economist's article points out that many of these companies seem to be breaking a basic principle described the Trends in the Media Industries.pptx (provided in PowerPoint): they are spending more money building streaming platforms than they are bringing in. They are not making a profit, but rather are losing money. This is a risk, but the companies aren’t crazy. Explain why you think it might be logical for them to spend more than they could currently hope to earn. (Even if you wouldn't necessarily do the same thing in the company's place.)
Part Two
Please review your classmates’ posts and respond to the following discussion questions.
1. “The Future of Media,” suggests that only a handful of the media companies that are currently competing in the video streaming industry will survive. Based on what you’ve learned in the assigned articles, the Trends in the Media Industries.pptx (provided in PowerPoint), if you had to bet on two companies that will “win” by building a user-base large enough to sustain their business, which two would it be and why?
2. The Wall Street Journal article on Amazon's book businesses, titled "They Own the System" describes how the book publishing industry has been affected by Amazon's book businesses (which includes a subscription service program, a publisher, a platform for authors to self-publish, and many promotional programs, in addition to their eBook and hard-copy retail arm). Apply one of the concepts from the VoiceThread discussion to Amazon's work in the book industry. There are a variety of concepts that apply in different ways, and so your answer should be unique. The concept you apply should be different.
3. In general, do you think the trends described in this week’s course materials are positive or negative for customers? Make sure to explain your answer.

Coursework Sample Content Preview:

Trends in the Media Industry
Student’s Name
Institutional Affiliation
Trends in the Media Industry
The media industry is changing its landscape considering the current trends that it is adopting. As more organizations emerge and new competitive avenues spring, organizations counter their moves with newer strategies to survive. Lately, the major media outlets have indulged in streaming services that are viewed as the industry’s future. To achieve relevance, each media house attempts a strategy that they feel to be vital in their move to become supreme in streaming services. Among the players that have indicated their need to eclipse the industry’s market share is Apple. Apple has the resources to penetrate the market through streaming services. However, the industry is highly competitive, especially with countermeasures from players such as Amazon, AT&T, Disney, Comcast, and Netflix, which have shown interest in aggressively enhancing their streaming packages. That leads to the question of what Apple plans to employ to stay competitive. In this analysis, emphasis is put on Apple’s strategic options in the upcoming trends in the media industry, as implied in an article from The Economist titled “The Future of Media: Streamlined.” The analysis shows that an insightful understanding of the strategic trends such as vertical integration, disintermediation, network effects, and economies of scale should steer the organization to untamed success relative to possible counter-strategies from competitors.
Part 1
Question 1: Apple and the Trends in the Media Industry
“The Future of Media: Streamlined” article defines some of the strategic trends that should inform the decisions that a key industry player such as Apple should make. The article emphasizes the acquisitions and strategic alliances the big six media companies are conducting to prepare for the future. Among the cited investments include the $215 billion combined acquisition package by AT&T, Disney, and Comcast (The Economist, 2019). The companies subject to the acquisitions included Sky, Time Warner, and Century Fox. There are suggestions that Netflix could bow to the increasing competition to be acquired by one of the competitors. Because Netflix still commands 50.2% of the global market for all digital originals, its acquisition will trigger a notable shift in the market share. In the article, media houses are attempting to capture the biggest market shares while emphasizing low operational costs for the future. Almost all the big six players are integrating their value chain to create individual ecosystems of supporting services. Should the current trends continue, the industry will be indulged in a new operational platform.
One question that Apple must address if it attempts to follow the suits of its competitors is the financial viability of the strategy. Streaming services have been profitable, especially to a key player such as Netflix. Partly, Netflix’s prominence stems from the fact that it penetrated most markets before some of the key players indulged (Liberal-Ormaechea & Cabezuelo-Lorenzo, 2018). If Apple is to pursue streaming services competitively, it must understand its current posit...
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