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Essay Available:
Pages:
10 pages/≈2750 words
Sources:
13 Sources
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APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
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MS Word
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Topic:

Managing Across Culture International Marketing Tactics of Barbour Company

Coursework Instructions:

Globalisation and integration have underpinned economic development in the last 40 years. However, as Brexit and the popularity of Donald Trump have indicated, this dominant thinking in international trade has been increasingly challenged. Isolationism and protectionism have returned to the centre stage of political debate, calls of imposing stricter border controls and more trade barriers made doing business internationally more costly and risky. For the past few years, the COVID19 pandemic caused additional strains to the global logistics and supply chain systems. The trade war between the world’s biggest economies, the US and China, and the ongoing conflict between Russia and Ukraine has shifted the existing longestablished political and economic order. Nevertheless, as the United Kingdom continues to champion a ‘Global Britain’ policy, despite the challenges, there are still numerous opportunities. Your task as an international marketing consultant is to: • identify either a company based in the UK to examine an international market for expansion • or an international company wishes to enter the UK market • you must carry out an environmental analysis and critically evaluate key issues • recommend and justify a suitable market entry strategy • outline an initial marketing strategy to support this expansion At the end of your report, you must justify all of your recommendations in terms of why it is worth expanding, why your proposed entry strategy is appropriate and how your initial marketing strategy will help to achieve its strategic objectives.

Duration N/A Word Count 3,000 words

Task specific guidance: Report format, 3,000 words in length. The actual word count needs to be clearly stated on the front cover of the report. The main body of the report should be double-spaced and use 12 point Arial or Times New Roman as the font.

Coursework Sample Content Preview:

International Marketing Tactics of Barbour Company
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
International Marketing Tactics of Barbour Company
1 Executive Summary
Globalization has had a profound impact on the international market, transforming the way that businesses operate and compete in the global arena. To effectively navigate the challenges and opportunities presented by globalization, companies must conduct a thorough environmental analysis that considers both the macro and micro-level factors that influence the international market. Based on this analysis, companies can develop a market entry strategy that outlines the best approach to entering the new market (Thorisdottir & Johannsdottir, 2019). This may involve partnering with local businesses, establishing a joint venture with a local company, or acquiring an existing business in the target market. The strategy should be tailored to the target market’s unique characteristics and consider the company’s strengths and weaknesses. Once a market entry strategy has been established, the company must develop a functional marketing strategy that addresses the specific needs and preferences of the target market. In my project, I will explore the impact of globalization on the international market in greater detail. Also, the factors driving globalization will be examined, including technological advancements, trade liberalization, and deregulation. Apart from this, the impact of globalization on various sectors of the economy, including revenue generation, will be analyzed. Besides, the policy implications of globalization will be explored, notably regarding trade policies, labour laws, and environmental regulations. There would be an elaboration on how governments can balance the benefits of globalization with the need to protect local industries and ensure that the benefits of globalization are shared more equally. Finally, a conclusion will discuss globalization’s future and potential impact on the international market. In addition, globalization’s trends and challenges will be summarized, including the rise of protectionism, the impact of new technologies, and the need for greater international cooperation. Overall, this project aims to provide a comprehensive analysis of the effects of globalization on the global market while also exploring the challenges and opportunities for the future.
Table of Contents 1.     Executive Summary. 2 2.     Introduction. 5 3.     Discussion. 6 3.1      Environmental Analysis of Barbour Company. 6 3.2      PESTEL Analysis. 8 3.2.1 Political. 8 3.2.2 Economic. 8 3.2.3 Social. 8 3.2.4 Technological. 8 3.2.5 Environmental. 9 3.2.6 Legal. 9 3.3 Evaluation of Barbour’s International Marketing Decisions. 9 3.4 Porter’s Five Forces. 10 3.4.1 Threat of New Entrants. 10 3.4.2 Bargaining Power of Suppliers. 10 3.4.3 Bargaining Power of Buyers. 11 3.4.4 Threat of Substitutes. 11 3.4.5 Rivalry Among Exis...
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