Key Performance Indicators (KPI) of Social Media Platforms

Discussion on KPIs of Social Media Platforms
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Discussion on KPIs of Social Media Platforms
Sports organizations use different social media platforms to engage their fans in and out of the arena. In that light, the key performance indicators (KPI) of these networks are crucial to determine how the audience is passionate or loyal to sports teams. The paper focuses on the three primary KPIs of Twitter, Instagram, and Facebook and how they can enhance making critical business decisions.
The three primary KPIs for Instagram include impressions, engagement, and reach. In particular, athletes or sports organizations post high-quality photos to positively influence engagement rates (Doyle, Su, & Kunkel, 2022). As such, sports organizations can know the number of people who engage with specific content on Instagram by checking the viewers. Fans are likely to share photos of their favorite teams or athletes, increasing the reach outside the arena. Moreover, the sharing of events can increase the reach inside the arena. Sports organizations can use these KPIs to determine the price of tickets so that they can raise their rates of participation. Notably, Instagram can help a sports organization know the content its fans want, hence