Innovations in Concessions, Retail, and Parking

Coursework Instructions:

Find an example of an organization in sport that has done something you find innovative with an aspect of their business perations - something in marketing, sales, sponsorship, concessions, retail, parking,etc.

Explain what you find innovative about it.

How might this tactic improve revenue?

Are you able to track an improvement?

Is there something specific to the region or organization that has allowed this to work in this instance?

Why haven't others followed?

Coursework Sample Content Preview:

Innovations in Concessions, Retail, and Parking
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Innovations in Concessions, Retail, and Parking
In 2021, San Antonio Spurs, a renowned sports organization in the National Basketball Association (NBA) league, partnered with Tappit, a cashless mobile payment firm. In particular, this move was innovative since San Antonio Spurs will keep in touch with its fans by facilitating contactless purchases for tickets, merchandise, and concessions. The implementation of the seamless and safe contactless payment technology promotes buying of products, including drinks, merchandise, and food within the stadium efficiently and effectively (Tappit.com, n.d.). Since Tappit is incorporated into the San Antonio Spurs app, it will enable the team to collect its fan's information to understand their purchasing behavior. That way, San Antonio Spurs is likely to generate more revenues through targeted marketing.
The tactic of San Antonio Spurs partnering with Tappit will improve the team’s revenues. Cashless mobile payment is the new

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Updated on February 21, 2024

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Innovations in Concessions, Retail, and Parking

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