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Essay Available:
Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 11.66
Topic:

Toronto Raptors “We The North” Branding Campaign and Rollout

Coursework Instructions:

Read the article on the Toronto Raptors and their "We the North" campaign.

1. Pick a slogan for a sports team that you like. Why do you like it? What purpose does it serve?

2. Pick a slogan for a sports team that you dislike. Why don't you like it? Why do you feel it misses the mark? (Bonus point: what slogan would you use and why?)

How would yougo about estimating the impact onbranding (or the "We The North" campaign? What type of KPl's would you track and estimate?

Coursework Sample Content Preview:


Toronto Raptors “We The North” Branding Campaign and Rollout
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Toronto Raptors “We The North” Branding Campaign and Rollout
The Lakers is an American professional team of basketball that competes and is renowned in the National Basketball Association (NBA). In particular, I like the Lakers slogan or motto, “Nobody Cares, Work Harder.” I like the slogan since it portrays the team’s identity in basketball. The Lakers are renowned for its numerous basketball wins in the NBA. However, it at times loses (Ganguli, 2019). The most significant thing about the Lakers is that it does not allow to be defined by its wins or losses. The Lakers know that it at times plays good basketball, and other times it gets defeated. In that light, “Nobody Cares, Work Harder” brings the players together so that they can take the challenge and move on to the next thing. The Lakers’ slogan serves the crucial purpose of reminding the players that they should remain united regardless of the basketball

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