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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
15 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Coursework
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 25.92
Topic:

E-Commerce Business Plan on Online Apparel Sales

Coursework Instructions:


For this assignment you need to develop a proposal for an E-commerce start-up business. Accordingly, the aim of your proposal is to attract the attention of potential investors.Duration: N/A Word Count: 1500Task specific guidance:
In this report you must have the following parts:
Executive summary (approximately 200 words)This is a brief summary of your business plan. The executive summary can help your potential investors to learn about your idea without reading the full proposal. It is not an “introduction”. It summarises the report and gives a quick overview of important information about your business plan to the readers.
You need to insert the URL of your website at the end of Executive Summary.
1. Introduction/Description of the business (approximately 200 words)In this section you are expected to provide motivation and rationale for selecting a particular business domain. The aim of your proposal is to attract the attention of potential angel investors, who will be interested in the specific domain of business and your rationale for selecting it. You need to select one of the following business domains:• book publishing and retailing,• music publishing and retailing,• tourism and travel,• clothing retailing,• or any other ideas you may have.
2. Describe and justify your E-commerce business model (approximately 800 words)
In this section you need to provide details and justifications for your model. You also need to specify the key components of your business model in this section including value proposition, revenue model, market opportunity, competitive environment,competitive advantage, etc. 
3. Market strategy (approximately 300 words)In this section you need to specify the market strategy for your business following the analysis fo your business model in Section 2.
4. Conclusion (approximately 200 words)Summarise the attractive points of your business (why should investors invest in your business?).
5. References (not included in wordcount).
Other requirements:
Table of contentsYou should create a table of contents via MS Word’s Automatic Table of Contents function, which can be found at the top left corner after you clicked References button at the top centre of MS Word. To use this function, you need to set the styles of your section titles and contents when writing. You can find available styles: Normal, Heading 1, Heading 2, etc. at the top right of MS Word window.Table of Contents should be located after the Executive Summary and before the Introduction.
Develop a functioning website for your business (use WordPress, Weebly or Wix) and provide the URL (link)Don’t forget to insert the link of your website at the end of Executive Summary. This website contributes to 30% marks of your report.
Required Reading:
Laudon, K. C., & Traver, C. G. (2021). E-commerce 2020-2021: Business, Technology, Society (Global Edition). Pearson Education Limited.

Coursework Sample Content Preview:

E-Commerce Business Plan
Student’s Name:
University Affiliation:
Instructor’s Name:
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Assignment Due Date:
Table of Contents Executive Summary. 3 Business Description. 3 Business Model 4 Market Strategy. 6 Conclusion. 7 References. 8
Executive Summary
Over the last decade, consumers have walked to shops and shopping centers to purchase clothes. Since the advent of the internet, buying and selling goods has become simple, with many intermediaries being rendered obsolete by the rise of online retail (Miva, 2020). The internet allows the firm to provide services and products that rivals do not offer. The company domain is smartfashion.com. The objective is to provide world-class fashion and high-quality clothes that builds client loyalty. First, provide unique and affordable fashion. Second, to satisfy clients in their comfort zone. Third, create a user-friendly platform, and last, provide trustworthy durable items. Potential clients for our company will be between the ages of 1 and 16 and 26 and 40. The company will exploit competitors' flaws to obtain a competitive edge. Management team members will include a website developer, human resource manager, director of marketing, director of finance, marketers, and customer service representatives. Finance is essential for product development, licensing, website, and store purchases. Before the business starts, we require management team salary funds. So firm owners will contribute equally to start. The estimate predicted an 8% net profit in the first year and 17% afterward for the internet firm. Implementing the approach will likely boost earnings by 9% annually. All financial statements need proper record-keeping for accounting reasons.
Business Description
A decade ago, there was no viable alternative to in-store shopping. Physical shopping requires walking to malls, electronics stores, vehicle assembly, boutiques, and grocery stores to purchase and carry home goods (Living, 2021). The consumer needs to pay the "additional" cost for the middleman in addition to the price of the product when making a physical purchase. The company will provide a website for buying and selling products. In our most familiar environments, technological advancements have prompted alterations to our clothing. Smart fashion is developing new online clothes catering to men and women. By focusing on online apparel sales, the company can make the most of its resources and take advantage of the economies of scale. As a result of this business plan, there will no longer be a need for an intermediary to transact commerce. Smart fashion is launching an e-commerce site where buyers may choose their items and make secure online payments.
Business Model
The company will provide a website where customers can place orders for the specific kind of clothing they want to buy. After that, they will purchase the fabric and pay for it digitally. Customers may have their orders sent directly to their homes or picked up at one of our convenient locations. This agreement is crucial as it will protect our customer's best interests. Due to numerous intermediaries, purchasing has been challenging for years, making online buying necessary. T...
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