Advertising Media Matrix Essay Sample

Advertising Media Matrix
In this assignment, you compare and contrast different types of advertising media.
Complete the matrix by entering types of media, their functions, specific examples, and the advantages and disadvantages of that advertising media. The table cells expand to accommodate your text.
The matrix includes an example of print media, which appears in red. Continue to enter information in the table for additional types of print media and for broadcast and support media.
Type of Advertising Media

Functions of Advertising Media

Examples of Advertising Media

Advantages of Advertising Media

Disadvantages of Advertising Media






Print: newspaper

* Traditionally, the leading advertising medium prior to TV
* Local advertising
* Some national advertising that can be adjusted to match specific buying preferences of local markets
* News about store openings, new products, and so on

From advertisements contained in the October 31, 2010, print edition of the daily newspaper Arizona Republic:
* Local advertising: Arizona Cold Air (heating and cooling systems) and Sun Devil Auto (auto repair)
* National advertising adjusted to match local buying market: Andersen Window Replacement (advertised to keep out dust and allergens, a proble...