Question 4: Inconsistencies in the Business Plan

take a look of this business plan( team 8) and give feedback of only number 4 question

EEE 457 – Business plan evaluation assignment

Your assignment consists of critically evaluating and offering concrete solutions to help improve their business plan.  PREFERABLY WITHIN 2 PAGES, 3 PAGES ARE THE MAXIMUM.  The goal is not simply to be negative about the business plan but to appraise and pedagogically point out how and where certain problems can be solved. Please number each answer and follow the order of the questions below.

Your analysis is due on Friday, March 13, 2020. Please submit your team’s review as a Word file in an email attachment. This is a group assignment. You will have a substantial portion of class time on Thursday, March 12^th to complete work on this assignment.

1. Focus on the described opportunity, target market, points of differentiation, and (especially) the marketing plan. To what extent does the group do a satisfactory job in convincing the reader that a) this is a real problem, b) that this problem is important to the target market, c) that the groups’ solution (vis-à-vis other solutions & substitutes) is valuable, and d) this new value is communicable and can effectively be communicated in the marketing plan that is suggested. A substantial portion of this analysis may come from the primary and secondary research that the group has conducted. Provide constructive and specific feedback on how the weak areas can be improved.
2. Examine the economic model and, to a lesser extent, the preliminary financial assumptions. If you were a potential investor (i.e. primarily interested in financial return on investment), what would your two biggest concerns in investing in this company be? What problem areas of the economic model and financial statements are “fixable” and what areas is the group “stuck with” (i.e. as a function of industry, product, etc.)?  How can the “fixable” areas be fixed?
3. Scrutinize the entire business plan as a whole, with particular attention on sections I-V (i.e. NOT the financial plan yet).  What are the three main strengths and three main weaknesses of the plan? How can the group build upon its strengths within the plan? Provide specifics on how to fix each of the weaknesses and list of priorities in improving upon its weaknesses. (Note that this may be different compared to the concrete solutions to Q1 and Q2 above although there may be some overlaps. This question is for the plan as a whole, whereas Q1 and Q2 are very specific details about certain sections.)
4. Is the entire submission clear and consistent? If not, where are the inconsistencies? Why are they inconsistent

We are looking for three things from your group in the assignment:

a)       A proper evaluation of a business plan that is still in its formative stage. This means being able to identify the pros and cons of certain components of the plan.

b)       Taking both a very focused and a very broad view of the plan. This means looking at the details and also the “big picture” of what is good and what still needs work.

c)       The ability to provide constructive feedback to problems. No plan is ever perfect. Being picky is easy. Helping to solve observed problems is much more challenging.  Trust me! J