Amazon's Climate Pledge

Amazon's Decision
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Created in 1994 by Jeff Bezos, Amazon Inc. is an American technology-based firm in Seattle. The entity ventures in e-commerce, digital streaming, artificial intelligence, and cloud computing. The organization is the largest global e-commerce cloud computing and marketplace platform, measured by market capitalization and revenue (Aćimović et al., 2020). In addition, Amazon is the world's largest online retailer and one of the largest providers of cloud computing services through its Amazon Web Services arm (Venkatesan, 2017). Jeff Bezos, the chairman, president, and chief executive officer, owns the corporation. Amazon has attained a competitive advantage by leveraging its massive scale and deep understanding of customer needs (Wells et al., 2018). Besides, it has a vast array of products and services. By leveraging its scale and technology, Amazon can offer customers a wide selection of products at competitive prices (Sadq et al., 2018). Additionally, the company has invested heavily in customer-centric features such as Prime, which offers loyal customers free shipping and other perks.
The firm recently announced its Climate Pledge, a commitment to become carbon neutral by 2040 and to realize the Paris Agreement's aim of net zero carbon waste by 2050. The company invested $100 million in its internal carbon reduction initiatives and is supporting the development of technologies that can reduce emissions. The Pledge also commits Amazon to utilize 100% renewable energy by 2030 and buy 100,000 electric delivery vehicles by 2030. The company further invested $2 billion in a new Climate Fund to support projects that reduce and remove carbon emissions from the atmosphere. The fund will finance projects such as reforestation and capturing atmospheric carbon dioxide. This discussion evaluates the above decision to comprehend the reasons for considering it and establish the ethical implications of the action and alternatives.
The decision-making process that led to Amazon's Climate Pledge started long before the company's formal announcement. The process began in 2015 when Amazon first committed itself to reach 100% renewable energy, a goal that was achieved in 2020. At the start of 2020, Amazon CEO, Jeff Bezos, challenged other companies to join the Climate Pledge, committing to realizing the Paris Agreement's objective of net zero carbon waste by 2050. This challenge and Amazon's commitment to becoming carbon neutral by 2040 sparked internal discussions among its leadership. In April 2020, the Amazon Sustainability team, led by Kara Hurst, began to develop the Climate Pledge (Pagitsas, 2022). The team worked with sustainability experts and outside organizations, including Global Optimism, to draft the official Pledge.
In June, the team presented the Climate Pledge to the Amazon Board of Directors, who approved the proposal. In September 2020, Amazon announced the Climate Pledge publicly. The announcement was made at the United Nations Climate Action Summit in New York City, where Jeff Bezos appeared in person to commit. The Climate Pledge was a deliberate and planned move driven by Amazon's commitment to sustainability. The decision-making proc...