Answer Two Questions. Business & Marketing Case Study

Peloton Case Study
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Institutional Affiliation
Peloton Case Study
Question 1
In Peloton’s business model, instructors are earmarked as the most fundamental element in the success of the firm. These individuals evoke customers’ emotional component and it is this aspect that guarantees that users develop a sense of belonging to the firm. Further, the ensuing relationship, which is quite close creates customer loyalty to the firm. In such circumstances, loyal members will protect the firm in emerging issues, for instance, ones that damage the company’s reputation. The connection between instructors and clients is the backbone of the firm. When it comes to competition, Peloton faces a significant threat in that many fitness firms can adopt virtual programs quickly (Kingsley et al., 2019). Companies that had operational physical stores before would find funding this new venture less challenging taking into account they had marketed their brand well. The virtual space also means that if the firm had never developed concrete customer loyalty, they would face the threat of customers migrating to othe...