Answer Two Questions. Business & Marketing Case Study (Case Study Sample)
Please answer these two questions each in around 100-150 words based on your real life experience and the case study.
1. Which elements of Peloton’s business model stand out as unique and therefore essential to making it a successful company? Which were easy for other companies to duplicate?
2. Peloton has many spokespeople—from its CEO to instructors and avid fans—celebrating the company. Which of these and which platforms are the most valuable for the company? Why?
Peloton Case Study
Peloton Case Study
In Peloton’s business model, instructors are earmarked as the most fundamental element in the success of the firm. These individuals evoke customers’ emotional component and it is this aspect that guarantees that users develop a sense of belonging to the firm. Further, the ensuing relationship, which is quite close creates customer loyalty to the firm. In such circumstances, loyal members will protect the firm in emerging issues, for instance, ones that damage the company’s reputation.
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