Marketing Communication in Public

Marketing Communication in Public
 
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Marketing Communication
In the marketing context, it comprises all the marketing mix elements that aim at conveying a particular message about a brand or product to a target audience who happens to be a prospective or repeat customer. Marketers communicate in a specific way because of the impact or value on an organization and its customers.
Marketing communication adds value to a customer by creating brand awareness for customers. The point correlates with the argument of Hänninen and Karjaluoto (2017, p. 1). For example, marketers use advertisement strategy through digital and print media to inform customers about a new product that they have launched in the market. The knowled...