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Customer Inclusion is Key for Project Success (Case Study Sample)


Papers should be developed by the students. This can be done in consultation with the module convenor. The paper will give students the chance to more closely explore a topic from the course. Please use the module reading list and any supplemental readings you can find on your chosen topic. Evaluation of the module paper will take into account the student's ability to identify, outline and discuss a particular problem of his or her own interest related to one of the module themes presented in the lectures and/or discussed in classwork exercises/seminars. The paper may take one of two forms, critical essay or project case study.



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Customer Inclusion is Key for Project Success


Organizations use projects in a number of ways, including shortening the times in the market, finding solutions to challenges on how to speed up the development of new product in the market, creating new categories of products and achieving the goals of the company. Effectively deployed projects majorly concentrate on the priorities and needs of customers through the organization of a firm’s internal resources in a dynamic, efficient and flexible manner. Projects are important for companies because of their potential to contribute to a company’s survival, profitability, and expansion, especially in the global business environment that has increased competition.

The global business environment is rapidly changing, and in turn, it has affected the way companies make decisions. The traditional strategies and policies set by companies are ineffective in the current environment due to the uncertainty and turbulence of the business world. In fact, some decisions made by organizations in the current environment can only be applied temporarily to solve a certain problem, which might not reoccur. Therefore, businesses need to adopt new ways of maintaining their competitive edge. For this reason, projects have become more popular with businesses. To counter the cross-functional development, shortened product life cycles, high rate of technological obsolescence and complex challenges within an organization, firms have adopted various project management strategies. As a result, a large number of projects have been initiated over the years in several countries. High-value capital goods (CoPS) play a significant role in the global economy and industrial growth. These products are defined as highly expensive engineering and software-intensive goods, engineering constructs, systems, infrastructure and networks that contribute to economic growth (Davies and Hobday 2005, p. 6).

The development of CoPS is highly profitable for countries and for this reason, most developing nations are adopting such goods to boost their growth. However, over the recent years, several high-cost projects have been unsuccessful due to the challenges involved in managing such projects. Majority of the failed projects lacked good strategy and a proper understanding of the entire scope to develop the necessary management tools to accomplish the projects. However, the challenges not only apply to CoPS companies, but to the entire project businesses. High-cost goods and services rely on the customer’s preferences, which means that the consumer is actively participating in the project. To ensure that the customer is completely satisfied, businesses need to employ other services such as training and consultancy. The involvement of customers in the creation of products cuts across both capital and consumer goods as the needs and preferences of consumers are constantly changing. Aside from that, companies should also constantly improve their management strategy to cope with the changing environment. However, the capabilities of a company determine its ability to complete the project as per the specifications of the customer. Companies that have diversified capabilities easily develop new knowledge and skills that enable them to plan, organize and utilize the available resources to produce satisfactory high-cost products and services as well as successfully complete complex projects that meet the requirements of the customer.

Dynamic Capabilities

Dynamic capabilities are the processes of strategic innovation implemented by organizations to adapt, integrate and reconf...

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