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Essay Available:
Pages:
7 pages/≈1925 words
Sources:
6 Sources
Style:
Harvard
Subject:
Management
Type:
Case Study
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 30.24
Topic:

Apple Inc.: Sustainability, Business, and Responsibility

Case Study Instructions:

A company with an up-to-date ESG materiality report available in full. When deciding on the case study, please also consider the availability of information on industry-specific materiality issues, e.g. from the MSCI ESG Industry Materiality Map and other, relevant market research. For example, if you choose a bank, you will be expected to research materiality issues in the banking sector.


Assignment is individual. Students are required to choose own case study company [based on given criteria], then advise the company’s sustainability managers on actions leading to the adoption of a more sustainable business model.  As the module is designed with your future employability in mind, the assignment focuses on consultancy and the application of knowledge and takes the form of a [consultancy] report.  Case study criteria: • A company with an up-to-date ESG materiality report available in full [usually on the company’s website]. General info about company’s sustainability approach and actions, as often found on websites, will not be sufficient.  • Ideally, a company from the industry sector relevant to student’s degree. We recommend choosing a large, established company since assignment tasks will be easier to apply to an established company than to a small company. • When deciding on the case study, please also consider the availability of information on industry-specific materiality issues, e.g. from the MSCI ESG Industry Materiality Map and other, relevant market research. For example, if you choose a bank, you will be expected to research materiality issues in the banking sector; or if you choose an airline, you will be expected to research materiality issues in aviation, etc.  You will be guided through the criteria of case study choice in Week 5, and asked to submit the key information about your chosen case study in Week 6 (as a formative assignment task). Engagement with the formative task will provide you with early feedback, and has proven to enhance overall performance.   To submit your case study choice, please use the link in the Online Submissions folder titled A0 Case study choice. 


The final case study report asks you to identify three key global sustainability challenges (most likely chosen from SDGs) that are impacting the industry in which your case study company operates, in order to discuss how those challenges directly impact your company. Here, you can argue if the company has correctly identified the key material challenges in its ESG report, or if it has missed on important forces.   Once you are aware of the key challenges, you will be asked to identify and justify two most relevant sustainability-related commercial risks and two opportunities, chosen from operational and strategic management categories (details will be provided during Week 9). Finally, based on all the information gathered in the report up to now, and inspired by ideas from seminar presentations, you need to write a compelling business case to company’s sustainability manager suggesting actions to incorporate sustainability further into the strategy.  The report shall follow the template given below:   • Executive summary • Case study presentation [based on formative assignment] • Key global sustainability challenges for your industry [the one the case study company belongs to] • The impact of key sustainability challenges [on case study company] • Sustainability-related commercial risks and opportunities [for your case study company] • Business case for incorporating sustainability further into case study’s business strategy [equivalent to recommendations] • Bibliography  You are required to illustrate your report with suitable evidence (using figures and tables) and utilise module literature to support the discussion and recommendations. You are expected to reference the theory that you draw on to complete the assignment. You are also expected to carry out your own research to enable you to consider multiple perspectives, identify important patterns, and substantiate your arguments by citing reputable sources. Harvard referencing standards must be applied throughout (in-text citations and final bibliography). 

Case Study Sample Content Preview:
91440091440000
LT5078 Sustainability, Business and Responsibility
001 Case study report
The case study of [insert the name of your case study here]
Student ID: [insert your ID number here – remember do not add your name!]
Due date: 23/05/2023
Academic Year: 2022/23
Word count: [add the word count here] words

Table of Contents
Executive summary. 3
Case study presentation: [insert name of the company] 3
Key global sustainability challenges for ……. industry. 4
The impact of key sustainability challenges on [insert name of the company] 5
Sustainability-related commercial risks and opportunities for [insert name of the company] 6
Business case for incorporating sustainability further into [insert name of the company] business strategy  7
Bibliography. 8

Executive summary
Since its founding, Apple Inc. has become one of the most renowned companies globally. The company has been known for manufacturing, designing, and selling gadgets like iPhone, Mac computer, iPad, and iPod (Naik, 2018, 70). Moreover, it has produced outstanding software such as the Mac OS X operative system. This company has grown because it has capitalized on how the market depends on technology, thereby gaining dominance in the computing market by boosting the current technology. The company has been known to sell its products to the upper and middle-class market, who value its features more than the cost incurred. Apple Inc. has created the demand for new products by applying pervasive transformative innovation. The company has been enjoying market dominance in the United States and other parts of the world. Even though it has maintained dominance in the market, its growth is highly dependent on how the new technology will be developed in the new market.
Despite its success, Apple Inc. has not yet shown multinational flexibility. Maintaining this rigidity could make the company lose its leadership position. The company should therefore employ different measures which could help it easily penetrate emerging markets to make its different products effectively aligned with the demand and buying power of the local customer. Even though various international growth opportunities exist in the company, the main one involves iPhone. However, for this growth to happen, there are some restrictions that the company has to remove. For example, the company has to open its software outside its hardware since it has been the main reason which has made Android reach a wider market.
On the other hand, if the company fails to address the middle and bottom pyramid market’s needs, it will struggle in new market penetrating and scaling. Furthermore, Apple Inc. should employ different models from low to high-end, which will help it have a competitive advantage in the emerging market. For instance, the company can leverage its core capabilities by creating frugal innovations. It can offer its software to emerging markets if it is not ready to follow this route. This move will help the company to penetrate the market at low risk, with a wider reach, while having low costs to the end consumer. The company should employ caution when employing this procedure, where i...
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