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Banihana Case Study Strategic coherence map for Benihanas
Case Study Instructions:
The Porter (1996) Harvard Business Review article, “What is Strategy?” provides a graphical description of Southwest Airlines’ activity system showing coherence in its strategy. Draw a similar strategic coherence map for Banihanas. Think carefully about how all of Banihana's details in their activity system are complementary and reinforcing for their overall business-level strategy. Identify which activities are major and which are minor, and link together activities that reinforce each other to a substantial degree.
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Benihana case study
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Strategic coherence map for Benihanas
In the service positioning, exploiting opportunities is important to remain competitive and Benihana of Tokyo has remained relevant in the restaurant industry. One of the things that were prioritized was reducing the menus as a means of reducing food wastage, while increasing standardization. In doing so, there was less variability in customer requirements and better utilization of the resources. The Hibachi table arrangement was also linked to reduced costs including lowering the cost of labor, while increasing the floor area. This maximized utilization better than the conventional restaurants, without compromising Benihana’s uniqueness. The hibachi heating gr...
In the service positioning, exploiting opportunities is important to remain competitive and Benihana of Tokyo has remained relevant in the restaurant industry. One of the things that were prioritized was reducing the menus as a means of reducing food wastage, while increasing standardization. In doing so, there was less variability in customer requirements and better utilization of the resources. The Hibachi table arrangement was also linked to reduced costs including lowering the cost of labor, while increasing the floor area. This maximized utilization better than the conventional restaurants, without compromising Benihana’s uniqueness. The hibachi heating gr...
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