Strategy final. Business and Marketing. Case Study

Case Study
Author Name
University Name
Introduction
Since June 2018, AT&T has been making the headlines as the best, most powerful and trusted telecommunications company, and one of the biggest mobile telephone service providers in the world. As the parent company of WarnerMedia, AT&T has made the history and provided its customers with something extraordinarily special and fantastic. To target potential customers, AT&T has always made the wise use of social networking websites. They have an official Facebook page, LinkedIn, and Twitter profiles, and frequently upload videos on YouTube. Furthermore, AT&T has always paid attention to both employee satisfaction and customer satisfaction while keeping the prices of its products and services to a minimum and maintaining their quality years after years (2007).
What in your estimation is the strategic aim for AT&T? What is the strategy being pursued, what evidence supports your position, and does it make sense for AT&T to pursue this strategy?
AT&T Inc. is a multinational telecommunication agency based in Texas, the United States. Just like other firms, AT&T continues pushing new technology and believes in diversifying its network on a daily basis. For this purpose, it has acquired various new telecommunication companies in recent months. The company has implemented multiple, user-friendly strategies with an aim to generate more and more revenues and tremendously increase its sales by 2025. It was announced that AT&T would collaborate with Intel and Ericsson to come up with the fifth generation (5G) technology. So far, we have access to 2G, 3G, and 4G wireless technologies, but AT&T’s mission is to bring forth another comprehensive and more advanced wireless technology. However, analysts are worried as the company has not provided any details regarding when and how the fifth generation wireless technology would be brought to light (Zhengmao, 2017).
The company has planned to initiate field trials within a few months; if they go as planned, AT&T will have a substantial reason to offer thousands of businesses and homes a faster and uninterrupted wireless technology without any need to dig into different trenches or signing any deal with fiber optic cable networks. My position will be supported if the company implements user-friendly strategies and continue coming up with technologies like 5G. With networks running at gigabits per second, it would be great to try this wonderful wireless technology and enhance our experience on the internet. Hundreds to thousands of companies and brands need high-speed, better-performing internet, and if the 5G wireless technology is introduced in a year or two, then AT&T will definitely be admired for its e...